Blog
Fake leads and spam traffic can silently drain your Meta Ads budget. Learn how expert Facebook Ads management protects your ad spend through daily checks, real-time fixes, and proactive campaign monitoring.
ImpactfulMarketing
November 21, 2025
Scaling isn’t about starting from scratch. Learn how established businesses use Meta Ads to amplify what’s already working — with smart testing, data-led strategy, and a Meta Ads agency that knows how to grow.
ImpactfulMarketing
November 18, 2025
Great Facebook Ads aren’t built overnight. Discover why patience, consistent testing, and daily optimisation are the true keys to Meta Ads campaigns that scale lead generation without wasting spend.
ImpactfulMarketing
November 16, 2025
Fed up with slow responses and poor results? Learn how the right Meta Ads agency transforms your lead generation experience with daily collaboration, clear strategy, and a shared investment in your growth.
ImpactfulMarketing
November 12, 2025
Meta Ads success starts with trust. Discover how our Facebook Ads agency earns it through daily management, transparency, and treating every client’s ad spend like our own — because results are personal.
ImpactfulMarketing
November 8, 2025
After managing over £6M in ad spend, we know what makes Facebook Ads campaigns succeed: relentless testing, daily optimisations, and deep data analysis. Learn the process behind high-performing Meta Ads campaigns.
ImpactfulMarketing
November 4, 2025
At Impactful Marketing, we run a hands-on, boutique Meta Ads agency that delivers daily attention and deep support. Learn why small teams drive bigger results when it comes to Facebook Ads and lead generation.
ImpactfulMarketing
October 31, 2025
The best-performing Facebook Ads are built on data — not guesswork. Discover how consistent testing and analysis drive better Meta Ads performance, reduce wasted spend, and unlock real lead generation results.
ImpactfulMarketing
October 27, 2025
Learn how our Meta Ads agency fills webinars week after week using Facebook Ads. Discover why ongoing testing, creative optimisation, and data-led decisions are the real key to lead generation that never dries up.
ImpactfulMarketing
October 23, 2025
Stop comparing your Facebook Ads results to others. Discover why focusing on your own Meta Ads data—leads, sales, and ROI—is the fastest path to reliable, scalable lead generation success.
ImpactfulMarketing
October 20, 2025
Great Facebook Ads don’t work in isolation. Learn how a Meta Ads agency that looks beyond ads—into landing pages, funnels, and messaging—can dramatically boost your lead generation and ROI.
ImpactfulMarketing
October 17, 2025
Struggling with your Facebook Ads? Discover the 3 most common issues holding back Meta Ads campaigns—and how quick fixes like testing, segmentation, and smarter budget control can supercharge your lead generation results.
ImpactfulMarketing
October 14, 2025
Not every Facebook Ads campaign needs replacing. Learn how our Meta Ads agency keeps campaigns alive with fresh creatives, new audiences, and evolved messaging to scale lead generation—without starting from scratch.
ImpactfulMarketing
October 12, 2025
Discover how lead magnets can transform your Meta Ads campaigns. Learn why Facebook Ads that combine smart nurturing with strategic follow-up generate more than leads—they build long-term customer relationships and high-ticket sales.
ImpactfulMarketing
October 10, 2025
Tired of vague reports and excuses from your Meta Ads agency? Discover how our hands-on, accountable approach to Facebook Ads lead generation treats your campaigns like our own—driving better results, stronger trust, and sustainable growth.
ImpactfulMarketing
October 5, 2025
Think your Facebook Ads aren’t working? You may not need a full overhaul. Learn how a Meta Ads agency can halve your cost per lead by refining angles, spotlighting proven ideas, and unlocking hidden opportunities already inside your lead generation campaigns.
ImpactfulMarketing
October 3, 2025
Great Facebook Ads campaigns are built on collaboration. See how working closely with your team, funnel builders, and sales reps leads to stronger Meta Ads performance, better lead generation, and results that scale.
ImpactfulMarketing
September 20, 2025
Not every Facebook Ads lead will become a sale—and that’s normal. Learn why successful Meta Ads campaigns focus on ROI over perfection, and how the right strategy ensures enough of the right leads convert to grow your business.
ImpactfulMarketing
September 15, 2025
Most of our clients come through referrals—and here’s why. Discover how trust, results, and a human-first approach set us apart as a Meta Ads agency and why that matters for your Facebook Ads lead generation strategy.
ImpactfulMarketing
September 12, 2025
Facebook Ads offer endless data—but not all metrics move the needle. This post breaks down the 3 most important lead generation metrics for Meta Ads and how to avoid getting distracted by numbers that don’t impact results.
ImpactfulMarketing
September 9, 2025
Handing over your Meta Ads means more than outsourcing—it’s about trust. Learn what a hands-on Meta Ads agency should do daily to protect your ad spend and maximise lead generation from Facebook and Instagram Ads.
ImpactfulMarketing
September 7, 2025
There’s no one-size-fits-all approach to Meta Ads. From webinars to 5-day challenges, discover which Facebook Ads lead generation strategy is right for your offer, audience, and energy — and why testing is key to long-term success.
ImpactfulMarketing
September 4, 2025
Meta ads don’t just generate leads—they reveal what your audience wants. Discover how to use ad insights to improve your messaging, strategy, and sales performance with a smarter, feedback-driven marketing approach.
ImpactfulMarketing
August 29, 2025
Even the best Meta ads lose impact over time. Learn why unlimited ad creatives and ongoing testing are essential for avoiding ad fatigue, keeping CPL low, and maintaining consistent Facebook and Instagram ad results.
ImpactfulMarketing
August 25, 2025
Our top-performing clients follow one proven strategy: long-game funnels. Learn how high-ticket offers, trust-building lead magnets, and smart testing drive exceptional Meta ads performance and profits.
ImpactfulMarketing
August 22, 2025
The best Meta ads agencies do more than manage campaigns—they become strategic partners. Discover why having a sounding board matters and how real collaboration improves ad results, decision-making, and business growth.
ImpactfulMarketing
August 20, 2025
Wondering if you're ready to run Meta ads? Learn the signs that your offer, funnel, and strategy are primed for paid traffic—and the key indicators that you might need to wait before scaling with Facebook and Instagram ads.
ImpactfulMarketing
August 16, 2025
Thinking of hiring in-house for Meta ads? Discover why a specialist agency delivers better performance, daily management, deeper strategy, and industry-wide insights—without the overhead or limitations of a single in-house hire.
ImpactfulMarketing
August 11, 2025
Meta ads need daily care—not a once-a-week check-in. Discover why we only work with a small number of clients, and how hands-on, personalised ad management leads to better results, lower CPLs, and greater business growth.
ImpactfulMarketing
August 8, 2025
Before you scale Meta ads, you need tracking. Learn why accurate data is the foundation of profitable ad campaigns, how tracking prevents wasted spend, and how it unlocks clarity, confidence, and ROI-driven decision making.
ImpactfulMarketing
August 5, 2025
High-performing Facebook and Instagram ads don’t happen in isolation. Discover how collaborating closely with your Meta ads agency can drive better strategy, lower costs, and more effective lead generation campaigns.
ImpactfulMarketing
July 31, 2025
Most Meta ads agencies check your account once or twice a week. Learn why daily management matters, what it can save you, and the single question to ask before hiring any Facebook ad agency to protect your budget and performance.
ImpactfulMarketing
July 28, 2025
Struggling to get webinar sign-ups? Before you scrap the whole funnel, try changing the title. Learn why this simple shift can completely change results.
ImpactfulMarketing
July 4, 2025
Learn why fast support and real-time campaign oversight can make or break your Meta ad results.
ImpactfulMarketing
July 1, 2025
Branding matters, but results matter more. See why letting data—not design instincts—lead your Meta ad decisions drives higher conversions.
ImpactfulMarketing
June 26, 2025
Meta ad performance lives in the details. Learn how poor budget allocation in ad sets can quietly waste money—and how daily management solves it.
ImpactfulMarketing
June 23, 2025
The best Meta ad results come from real partnership. Find out why strong relationships—not just clever strategy—are the secret to successful campaigns.
ImpactfulMarketing
June 19, 2025
We focus solely on Meta ads so you get specialist support, not all in one generic marketing service. Learn why deep focus beats doing everything when it comes to ad performance.
ImpactfulMarketing
June 17, 2025
Meta ads work best when agency and client are aligned. Discover how trust, communication, and collaboration drive better results and long-term growth.
ImpactfulMarketing
June 13, 2025
Not every Meta Ads campaign will be a winner—but that doesn’t mean your strategy is broken. Discover why failed ads are part of the process and how to turn them into growth.
ImpactfulMarketing
June 9, 2025
Looking for a Meta Ads agency? Learn 3 red flags to avoid when choosing a Facebook & Instagram ads partner—and learn how to make the right choice with confidence.
ImpactfulMarketing
May 30, 2025
Not all Meta Ads management is created equal. Discover the difference between simply running Facebook ads and truly managing them for long-term results and ROI.
ImpactfulMarketing
May 27, 2025
Think the lowest cost per lead means your campaign is working? Think again. Discover why cost per lead isn't everything and how to truly measure Meta Ads campaign success.
ImpactfulMarketing
May 24, 2025
Think you need a big-city agency to run high-performing Meta Ads? Think again. Discover how a small UK-based agency delivers global results through strategy, care, and real connection.
ImpactfulMarketing
May 19, 2025
Looking for a Meta ads agency you can trust? Discover what really matters when handing over your ad budget—and download our free checklist to help you choose the right Facebook Ads partner.
ImpactfulMarketing
May 16, 2025
If your Facebook Ads campaign stops working, don’t give up—pivot. Discover how one business transformed underperforming in-person events into a thriving webinar strategy with 1000% ROI.
ImpactfulMarketing
May 13, 2025
Discover how our high-touch approach drives results for 6, 7, and 8-figure businesses—through strategy, communication, and total commitment.
ImpactfulMarketing
May 10, 2025
Are vanity metrics holding back your marketing? Discover why focusing on likes, reach, and impressions could be costing you results—and what Facebook Ad metrics you should be tracking instead.
ImpactfulMarketing
May 6, 2025
Is your ads agency holding you accountable? Discover why true marketing partnerships go beyond Facebook ads—and how honest, strategic support can unlock bigger results.
ImpactfulMarketing
May 1, 2025
Is your Facebook ads agency keeping you in the dark? Discover why feedback, insight, and proactive communication are essential—and how to spot the red flags of a disengaged ads partner.
ImpactfulMarketing
April 28, 2025
Looking for a Facebook ads agency that actually feels human? Discover why working with a small, boutique team (like us) can lead to better results, deeper connection, and real marketing support that actually works.
ImpactfulMarketing
April 25, 2025
Wondering what works best in Facebook ads—videos or images, short copy or long? Discover why a data-driven approach always wins (and how to apply it to your next campaign).
ImpactfulMarketing
April 22, 2025
What Does It Take to Make Six-Figure Profits from a Challenge?
1: Engaging, actionable content
2: A proven "sales & serve" process
3: A room full of the RIGHT people
ImpactfulMarketing
April 11, 2025
Your success shouldn’t be measured by cost alone.
It should be measured by what that cost brings back in return.
ImpactfulMarketing
April 2, 2025
You might be thinking: “It’s just one impression. Not a huge deal.”
But multiply that by:
10,000 irrelevant people in the wrong audience… and suddenly you’ve got a Facebook ads campaign burning through budget
ImpactfulMarketing
March 26, 2025
It’s not just ad spend—it’s your future.
That ad budget?
It’s not just a number in a dashboard.
It represents someone’s dream. Their late nights. Their big goals.
It’s someone’s real money, and it deserves to be handled with care.
ImpactfulMarketing
March 17, 2025
You’ve probably heard it all before:
“Video always wins!”
or
“Images convert better!”
The truth?
It’s not about what sounds good.
It’s about what actually works—for you.
ImpactfulMarketing
March 13, 2025
The landscape changes constantly.
Algorithms shift. Markets evolve. New platforms pop up.
What worked yesterday might not work tomorrow.
That’s why digital marketing—especially Facebook and Instagram ads—requires creativity and flexibility.
ImpactfulMarketing
March 3, 2025
Being Proudly You Is a Strategy
You don’t need to be louder than everyone else.
Or flashier. Or more “clever.”
You just need to be clear, consistent, and committed to what works.
ImpactfulMarketing
March 1, 2025
Facebook ads don’t work in a vacuum.
They’re not a magic button.
And a good ads agency?
They shouldn’t just run ads. They should partner with you.
ImpactfulMarketing
February 21, 2025
Nothing lasts forever—but with the right tweaks, your best results might be just around the corner!
ImpactfulMarketing
February 11, 2025
We once had a lovely client call us in tears. She’d made what she thought was a smart business decision—she went with a cheaper Facebook Ads agency. On paper, they promised the world: thousands of likes, super low costs, quick results. But what actually happened was… well, heartbreaking...
ImpactfulMarketing
January 17, 2025
Ever been scrolling through your Facebook feed and come across an advert for an item you had previously been talking about? Is that the Metaverse earwigging into your deepest darkest secrets?... Here’s all you need to know!
ImpactfulMarketing
October 15, 2024
In late 2021, iOS released a new update allowing users to block tracking. Here is how we overcame them...
ImpactfulMarketing
September 19, 2024
These key areas will help you run a successful ad campaign. Here, I will explain what you can (or can't) expect from campaigns lifecycle.
ImpactfulMarketing
July 10, 2024
There are billions of daily users on Facebook but how do you know if your audience is even on Facebook? Dan answers this common question in this post!
ImpactfulMarketing
April 10, 2024
Stop making these mistakes with your Facebook Ads and start implementing these new strategies!
ImpactfulMarketing
February 7, 2024
This strategy has been an absolute game changer for our company in this forever evolving world of Facebook Ads!
ImpactfulMarketing
September 19, 2023
The nearest thing to a magic formula to Facebook Ads is our strategy that we do every single day for every single client: Test, Measure & Optimise.
ImpactfulMarketing
August 18, 2023
Nick James is the founder of Expert Empires and co-founder of The Elite Closing Academy and has used Impactful Marketing to fill his events, challenges and webinars since August 2021.
ImpactfulMarketing
April 3, 2023
Today I am going to debunk the 5 most common FB Ad myths I hear, so you can get a better understanding of how FB Ads could work for you and your business.
ImpactfulMarketing
March 20, 2023
I’m going to share with you how to only ever attract your ideal target audience using our techniques and strategies of running FB Ads for the last 5 years for clients around the world.
ImpactfulMarketing
March 2, 2023
How we helped Suzy Ashworth, multi 7-figure Quantum Transformation and Embodiment coach to run her largest challenge
ImpactfulMarketing
September 12, 2022
Facebook Ads, got to love them! I spend 365 days a year running FB Ads for our clients businesses as well as our own. Why? Because I believe they are the best way of capturing large number of high-quality leads, cost-effectively. BUT, it’s not easy.
Dan The Marketeer
July 18, 2022
Events are a staple of many successful B2B and B2C businesses. But how those events are marketed critically determine the success or failure of said event.
Dan The Marketeer
July 4, 2022
Along webinar and challenge formats, events (in-person or virtual) are a fantastic way of nurturing your audience, providing tonnes of value, helping to change their lives and ultimately convert them into paying clients and customers.
Dan The Marketeer
June 26, 2022
If you run events, or you want to start running events – whether they’re physical or virtual… it’s important to understand what makes them successful.
Dan The Marketeer
June 20, 2022
A low cost per lead allows you to finance many more leads allowing you to generate more paying customers and clients, and a strong ROI.
A high cost per lead of course does the opposite.
Dan The Marketeer
June 13, 2022
When running any paid marketing one of the most critical metrics you need to keep an eye on is cost per lead.
This metric can literally make or break your business.
Dan The Marketeer
June 6, 2022
At the heart of this, Ryan runs webinars, challenges and events, in person and virtually, for people of all shapes and sizes to come along for free.
Dan The Marketeer
May 30, 2022
Organic or Paid Marketing, which is best?
It’s a constant debate, with arguments on both sides.
But when it comes to filling your events, webinars & challenges – there’s only one option.
Dan The Marketeer
May 23, 2022
Events… Webinars… Challenges…
You see them everywhere – hosted by experts and businesses in practically every industry and niche.
But why? Why are so many of them run, and why have businesses been running them (especially events) for years and years?
Dan The Marketeer
May 16, 2022
Changing your perspective on marketing will change your results from it!
I love perspective. Even the smallest of changes in it can lead to HUGE results. Sometimes things need to be viewed in a different light for us to enable the results we want.
Dan The Marketeer
May 14, 2022
Emails have grown to become a huge asset for any business. By having as many as possible (obtained ethically and legitimately) a business is able to generate long term results from them — in particular, sales.
Dan The Marketeer
May 11, 2022
Marketing. It’s a huge subject. And Digital Marketing is only one (albeit large) part of it.
With so many strategies, platforms, techniques and methods out there it’s easy to get lost in the Marketing Minefield.
What marketing should you do? What marketing will get you the best results?
Dan The Marketeer
May 9, 2022
Having run Facebook ads for three years for myself and my clients, there has been a lot of things I’ve learnt. Some of the lessons really hurt, in both my confidence and my pocket, but that’s like everything. There are some steep learning curves with Facebook Ads, and today I hope others overcome these learning curves.
Dan The Marketeer
May 7, 2022
When it comes to the marketing and advertising of any business, there is one mistake that I see all too often — focusing on getting new customers. The truth is, businesses that focus too much on getting new customers, miss out on a huge opportunity that could truly allow them to scale in size in a short amount of time.
Dan The Marketeer
May 4, 2022
Today I’m bringing you something different from the usual webinar, event and challenge marketing and FB Ad blogs.
And instead, I want to talk you about something that is equally as important: Our values.
Dan The Marketeer
May 2, 2022
We’ve all been there — we write an amazing email, with a link inside of it which goes to a great looking landing page, which has an irresistible offer on it, and you sent it out to your database of thousands.
And it flops. You get barely anybody taking you up on your offer. Where did you go wrong?
Dan The Marketeer
April 30, 2022
Which option is best for promoting your business?
Events have been a popular choice for businesses looking to advertise themselves for many years. But they come in many shapes & sizes.
Dan The Marketeer
April 27, 2022
Welcome back to some more golden rules of Facebook Ads. Today I’m covering the golden rules we use to manage all of our clients Facebook Ads. When it comes to getting success from your FB Ads, it’s important to understand that this comes in two halves.
Dan The Marketeer
April 25, 2022
Of all the numerous marketing techniques and tools out there, Facebook ads are by far the most amazing for businesses of all shapes and sizes. If you can get them to be cost efficient, that is. To do so, here are six ways to get more clicks on your ads.
Dan The Marketeer
April 23, 2022
Frequency is also something that can be measured, and understanding it is key to any advertising success. Frequency refers to just how many times a person has been shown your advert.
Dan The Marketeer
April 20, 2022
If you’ve ran FB ads over the last 12-months you have surely experienced difficulties following the iOS updates in 2021. Although great for the wider world and the consumer, the iOS changes have made running FB Ads (and all PPC ads) much, much more difficult.
Dan The Marketeer
April 18, 2022
Call To Actions or CTA’s are an increasingly common part of any marketing and advertising. You can usually find a CTA at the end of any marketing.
Dan The Marketeer
April 16, 2022
In fact, In January 2022 I ran my biggest ever challenge (which I called a Sprint) thanks in no small part to The Marketeer who got just over 2,000 small business owners signed up in just a few weeks – which was DOUBLE the target number of signups at HALF the cost.
Dan The Marketeer
April 11, 2022
I want to talk you through all of the different bits of information you need to consider about your target audience. The more you understand about your audience, the better you can serve them and generate amazing results.
Dan The Marketeer
April 9, 2022
Webinars are an amazing way of creating large scale leads and sales as they require commitment from people to spend 30–90 mins attending your webinar and watching. The longer you can keep somebody on your webinar, the more interested they will be in your business and your offering.
Dan The Marketeer
April 6, 2022
By testing every part of a method of Marketing, you’re able to identify what works and what doesn’t. But only, if you follow through with the second step: Measure.
Dan The Marketeer
April 5, 2022
Having helped experts, speakers and trainers fill their events, webinars and challenges for a number of years, I’ve seen it all. And in every single case, the same 3 roadblocks have stood in the way of success… of being able to fill their events, webinars & challenges.
Dan The Marketeer
April 4, 2022
Today I want to go over what I believe to be the key 11 components of Email Marketing. Understanding each of these allows you to truly maximise the results you get from them.
Dan The Marketeer
April 2, 2022
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