Blog
What Does It Take to Make Six-Figure Profits from a Challenge?
1: Engaging, actionable content
2: A proven "sales & serve" process
3: A room full of the RIGHT people
ImpactfulMarketing
April 11, 2025
Your success shouldn’t be measured by cost alone.
It should be measured by what that cost brings back in return.
ImpactfulMarketing
April 2, 2025
You might be thinking: “It’s just one impression. Not a huge deal.”
But multiply that by:
10,000 irrelevant people in the wrong audience… and suddenly you’ve got a Facebook ads campaign burning through budget
ImpactfulMarketing
March 26, 2025
It’s not just ad spend—it’s your future.
That ad budget?
It’s not just a number in a dashboard.
It represents someone’s dream. Their late nights. Their big goals.
It’s someone’s real money, and it deserves to be handled with care.
ImpactfulMarketing
March 17, 2025
You’ve probably heard it all before:
“Video always wins!”
or
“Images convert better!”
The truth?
It’s not about what sounds good.
It’s about what actually works—for you.
ImpactfulMarketing
March 13, 2025
The landscape changes constantly.
Algorithms shift. Markets evolve. New platforms pop up.
What worked yesterday might not work tomorrow.
That’s why digital marketing—especially Facebook and Instagram ads—requires creativity and flexibility.
ImpactfulMarketing
March 3, 2025
Being Proudly You Is a Strategy
You don’t need to be louder than everyone else.
Or flashier. Or more “clever.”
You just need to be clear, consistent, and committed to what works.
ImpactfulMarketing
March 1, 2025
Facebook ads don’t work in a vacuum.
They’re not a magic button.
And a good ads agency?
They shouldn’t just run ads. They should partner with you.
ImpactfulMarketing
February 21, 2025
Nothing lasts forever—but with the right tweaks, your best results might be just around the corner!
ImpactfulMarketing
February 11, 2025
We once had a lovely client call us in tears. She’d made what she thought was a smart business decision—she went with a cheaper Facebook Ads agency. On paper, they promised the world: thousands of likes, super low costs, quick results. But what actually happened was… well, heartbreaking...
ImpactfulMarketing
January 17, 2025
Ever been scrolling through your Facebook feed and come across an advert for an item you had previously been talking about? Is that the Metaverse earwigging into your deepest darkest secrets?... Here’s all you need to know!
ImpactfulMarketing
October 15, 2024
In late 2021, iOS released a new update allowing users to block tracking. Here is how we overcame them...
ImpactfulMarketing
September 19, 2024
These key areas will help you run a successful ad campaign. Here, I will explain what you can (or can't) expect from campaigns lifecycle.
ImpactfulMarketing
July 10, 2024
There are billions of daily users on Facebook but how do you know if your audience is even on Facebook? Dan answers this common question in this post!
ImpactfulMarketing
April 10, 2024
Stop making these mistakes with your Facebook Ads and start implementing these new strategies!
ImpactfulMarketing
February 7, 2024
This strategy has been an absolute game changer for our company in this forever evolving world of Facebook Ads!
ImpactfulMarketing
September 19, 2023
The nearest thing to a magic formula to Facebook Ads is our strategy that we do every single day for every single client: Test, Measure & Optimise.
ImpactfulMarketing
August 18, 2023
Today I am going to debunk the 5 most common FB Ad myths I hear, so you can get a better understanding of how FB Ads could work for you and your business.
ImpactfulMarketing
March 20, 2023
I’m going to share with you how to only ever attract your ideal target audience using our techniques and strategies of running FB Ads for the last 5 years for clients around the world.
ImpactfulMarketing
March 2, 2023
Facebook Ads, got to love them! I spend 365 days a year running FB Ads for our clients businesses as well as our own. Why? Because I believe they are the best way of capturing large number of high-quality leads, cost-effectively. BUT, it’s not easy.
Dan The Marketeer
July 18, 2022
A low cost per lead allows you to finance many more leads allowing you to generate more paying customers and clients, and a strong ROI.
A high cost per lead of course does the opposite.
Dan The Marketeer
June 13, 2022
When running any paid marketing one of the most critical metrics you need to keep an eye on is cost per lead.
This metric can literally make or break your business.
Dan The Marketeer
June 6, 2022
Having run Facebook ads for three years for myself and my clients, there has been a lot of things I’ve learnt. Some of the lessons really hurt, in both my confidence and my pocket, but that’s like everything. There are some steep learning curves with Facebook Ads, and today I hope others overcome these learning curves.
Dan The Marketeer
May 7, 2022
Welcome back to some more golden rules of Facebook Ads. Today I’m covering the golden rules we use to manage all of our clients Facebook Ads. When it comes to getting success from your FB Ads, it’s important to understand that this comes in two halves.
Dan The Marketeer
April 25, 2022
Of all the numerous marketing techniques and tools out there, Facebook ads are by far the most amazing for businesses of all shapes and sizes. If you can get them to be cost efficient, that is. To do so, here are six ways to get more clicks on your ads.
Dan The Marketeer
April 23, 2022
If you’ve ran FB ads over the last 12-months you have surely experienced difficulties following the iOS updates in 2021. Although great for the wider world and the consumer, the iOS changes have made running FB Ads (and all PPC ads) much, much more difficult.
Dan The Marketeer
April 18, 2022
Ah Facebook, you either love it or hate it. It’s dominated social media for a decade with 2.8 billion active users as of March 2022.
Dan The Marketeer
March 30, 2022
Just one part of our golden rules involves the creation of the ad copy. We’ve learnt the hard way, what works and what doesn’t. We know the best copy to get the best results for clients.
Dan The Marketeer
March 28, 2022
At The Marketeer, the core strategy we use for our done-for-you event, webinar and challenge marketing services is Facebook Ads. We’ve been running them for years, spending several million of clients money in that time. We live and breathe them, 365 days a year.
Dan The Marketeer
February 28, 2022
If you were running any kind of paid marketing in last year, you know all too well that it was a tough year! With iOS updates impacting tracking and results, it wasn’t easy. But we got through it, and the results we get for all of our amazing clients are still fantastic despite the issues iOS caused.
Dan The Marketeer
January 31, 2022
To start the year off with a bang I wanted to share my predictions for the next 12 months with regards to marketing, events & webinars.
Now, I don’t have a crystal ball, but I really do think we can accurately predict some of the things that are going to happen this year judging by how 2021 went.
Dan The Marketeer
January 4, 2022
Facebook Ads. Love them or hate them, there is no disputing that they are still an integral way of filling events and webinars with high-quality, high-quantity, low-cost attendees. Sure, the platform has taken some battering over the years.
Dan The Marketeer
December 6, 2021
If you’re new to Facebook Ads or haven’t been running them for long, you may be unfamiliar with many of the configurations and options you have when it comes to setting your ads up. Some options make little to no difference, and others are absolutely critical to getting good results from them.
Dan The Marketeer
December 6, 2021
When it comes to promoting your events & webinars, the good news is you’re not short of options. There are literally hundreds of promotional platforms and tools you can use to get people to sign up.
Dan The Marketeer
August 3, 2021
First up, you want to Ad maximum value to your Ads. By that I mean giving away free information that will be extremely useful and thus valuable to your audience....
Dan The Marketeer
December 14, 2020
Targeting is one of the biggest factors that influence the success of any marketing & advertising. Failing to advertise to the wrong people leads to an absolute waste of the marketing spend, as wrong people will just have no interest in what you’re offering.
Dan The Marketeer
May 8, 2020
Facebook Ads — easily one of the best ways of generating cost effective, high quality leads and sales. Being able to precisely target your perfect audiences using FB Ads is absolutely amazing.
Dan The Marketeer
April 14, 2020
You could have well written Ads, that link to awesome landing pages that offer life changing services/products. BUT, all of that doesn’t matter, if people don’t notice your Ad.
Dan The Marketeer
December 30, 2019
Today I want to talk about the nine key components of Facebook Ads. Knowing these makes it clear what you need to focus on to optimise your Ads and get them performing higher, for less.
Dan The Marketeer
December 10, 2019
Facebook Ads come in all shapes and sizes - but there are 4 in particular that perform by far the best...
Dan The Marketeer
December 2, 2019
I’ve been running Facebook Ads for myself and my clients for over 3 years, and over that time I’ve been asked many questions on the popular advertising platform. Today I’m going to share with the the five most common questions I get and my answers.
Dan The Marketeer
August 26, 2019
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