How Impactful Marketing Helped To Fill Nicks Expert Empires Events & Virtual Challenges Generating Hundreds Of Thousands In Sales

Author: ImpactfulMarketing
Date: April 3, 2023

Nick James, Founder of Expert Empires and Co-Founder of The Elite Closing Academy, has a simple goal: to develop people. Through masterminds, mentorship and training Nick helps experts and 5, 6, 7 and 8-figure businesses to grow. 

At the heart of this, Nick runs challenges, webinars and in person events that are renown in the UK being the best place for business with speakers including Gary Vaynerchuk, Steve Bartlett and Marie Forleo.

Following hours of engaging, informative, and in many cases utterly life changing content, Nick sells his masterminds and mentorships. 


In order to continue to run successful and profitable challenges, webinars and events, three things were required:

  1. Large numbers of brand new registrants & attendees - 100s and 1000s
  2. Of high quality – those most engaged, most likely to turn up, take action and buy
  3. Cost-effectively – at the lowest possible cost, to maximise the return on investment


In order to deliver these requirements, a number of challenges were overcome:

  1. Ensuring the costs were kept low even when quantity of registrants increased, and the audience pool of potential registrants decreased
  2. Countering the impact of the 2021s iOS changes leading to smaller audience pools, inaccurate and unreliable tracking and higher costs
  3. Providing large registration/attendees numbers, cost-effectively, in a very competitive and saturated target markets where many advertisers are fighting for the attention of people from many walks of life


  1. Daily Facebook Ads was and continues to be the best solution to providing challenge, webinar and event registrations in of high quality, in large numbers, and of low cost
  2. Statistics were communicated daily with 24/7 access for support on WhatsApp and Email, as well as occasional zoom calls to plan future challenges, webinars and events, share ideas and give as much value as possible
  3. Landing pages were constructed and improved wherever required to counter the challenges as they presented themselves
  4. Copy and images were crafted as required
  5. A strong partnership and friendship was formed between our team and Nicks marketing team, with a shared passion and commitment to deliver the best results and a mutual passion for helping and developing people

"Dan and his incredible team has been running my Facebook Ads since August 2021 and it’s been an absolute pleasure to work with them.

They go above and beyond, make the effort to become part of our wider marketing team AND do a great job.

Since working with Dan and his team we’ve generated many hundreds of thousands of pounds in sales as a direct result of the ads they’ve ran for us filling our challenges, webinars and well known Expert Empire events.

I’d recommend working with Dan and his team if you’re looking for somebody to run your Facebook & Instagram ads for you and do it in a way where you feel incredibly supported and cared for."

- Nick James


Here’s a glimpse of the results achieved


5,045 registrations

Cost per registration: £11.97

October 2021 - Ongoing

Event Pre-Registration Tickets

1366 registrations across multiple live webinars

Cost per registration: £9.42

May 2022 - June 2022

Increasing your impact on the world.

Take care,


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