For starters, you have to take into account the quantity of leads you’re looking to get. Whether it’s 10, 100, or 1,000, the more you acquire the harder and more expensive it will be to get the next. This is just the reality of the world… there’s only so many fish in the sea!
Then you need to take into account quality. 10 high-quality leads are worth more to you than 100 low-quality leads. But this also makes them harder and more expensive to find and acquire.
And last but not least, the cost. Being able to keep your cost per lead low when trying to get large numbers of high-quality leads is a challenge. And yet, the return and profit on your campaign, launch etc. depend on it.
And to achieve this utilizing the ever-evolving FB Ads platform, without spending a lot of money on mistakes and a lot of time creating and managing the ads, is a no mean feat.
This is where we come in. We run FB Ads 365 days a year.