We’re not just here to run your Facebook ads.

We’re here to help you get results.

And sometimes? That means saying the uncomfortable stuff.

Last week, we had a catch-up call with one of our long-time clients.

We’ve been starting and stopping a campaign for months now.

It’s not because the results were bad—actually, they’ve been great.

But the on-and-off rhythm?

It’s holding the whole thing back from reaching its full potential.

And we’d already had this chat once before…

So this time, we said it again—kindly, but clearly:

“We either need to commit to running this consistently, or accept we’re not going to unlock its full power.”

Why? Because that’s what accountability looks like.

And that’s what partnership looks like.

We’re Not Just Here to Push Buttons

If you’re looking for someone to simply press “go” on a Facebook or Instagram campaign, we’re probably not the right fit.

But if you want:

• Honest conversations (even when they’re tough)
  
• Strategic guidance with the full picture in mind
  
• A team that cares about your whole business, not just your ads account…
  

That’s where we come in.

Ads Are Just One Piece of the Puzzle

Yes—we obsess over your ad performance.

We test, optimise, and adjust daily.

But we’re always thinking about how it fits into your bigger picture.

• Is your funnel working end-to-end?
• Are you nurturing the leads once they come in?
• Are you showing up consistently?
• Are there bottlenecks that are stalling your momentum?

Because we know from experience:

Even the best campaign can underperform if the foundations around it aren’t solid.

Why Accountability Makes a Real Difference

One of the most valuable things we offer isn’t just data or ad strategy—it’s perspective.

We care enough to call things out.

To flag patterns.

To say, “Hey, this could be better—and here’s how.”

That might mean:

• Gently pushing you to stick with a campaign long enough to see real results
  
• Recommending shifts to your offer or messaging if something feels off
  
• Helping you spot where inconsistency is costing you growth
  

Not because we’re being critical—because we’re invested.

Because we want this to work as much as you do.

Final Thoughts: You Deserve More Than a “Yes” Meta Ads Agency

If you’re working with an Facebook ads agency who never questions, never guides, never speaks up—it might feel easier in the short term.

But in the long term?

It’s costing you results.

You deserve someone who’s in it with you.

Who sees the full picture.

Who’s just as committed to your outcomes as you are.

That’s what we offer at Impactful Marketing.

We won’t just run your ads—we’ll help you follow through on what matters.

And we’ll have your back, even when it’s a little uncomfortable.

Because that’s what real partnership looks like.

Need a hand with your Facebook Ads? Here’s some options:

Done For You – Discover how we can take over all of your Facebook Ads hands-free.

Done With You – Explore the ways we can work alongside you and your marketing team.

Free Video Training – Instant access Facebook Ads training.

Free Resources – Handy guides and downloadables.

Blogs – More blog posts like this with real stories of strategy and success.