Behind the scenes of two high-performing challenges (and what made them work)

In Q1 of this year (2025), we ran two challenge campaigns a client who we've been working with for nearly 3 years.

Both were in the same niche. Both had similar goals.
And both delivered something a lot of business owners dream about:

• Six-figure profits
• After the cost of Facebook and Instagram ads
• All from one simple (but powerful) strategy: a well-run challenge

But here’s the thing: these results didn’t happen by accident.
They were the outcome of a well-oiled machine—one where our ads strategy slotted perfectly into their content and sales engine.

Here’s what made it work—and why having the right marketing partner can make all the difference when it comes to turning your challenge into a high-converting launch.

What Does It Take to Make Six-Figure Profits from a Challenge?

There are a few non-negotiables:

Engaging, actionable content
You need people to show up, stay engaged, and feel like they’re getting real value—before you even make an offer.

A proven “sales & serve” process
This is the bit after the challenge—where you build trust, make your offer, and support people in taking the next step.

A room full of the right people
This is where most challenges rise or fall. You could have the best offer in the world—but if no one sees it, it’s game over.

That third one?
That’s where we come in.

The Facebook Ads Strategy That Delivered the Goods

For both challenges, our goal was simple:

• Get as many of the right people as possible through the door
• As cheaply as possible
• Without sacrificing quality

We created high-converting ad campaigns that:

• Targeted the exact audience they wanted to attract
  
• Used strategic creative and copy to speak to their pain points and desires
  
• Warmed up cold leads and nurtured warm ones
  
• Tracked every penny and optimised for results daily
  

The outcome?

• Thousands of registrations per challenge
• Laser-targeted leads
• A packed “room” (Zoom or otherwise) filled with people ready to buy
• Multiple six figures in sales—after ad spend had been accounted for

And the best part?
It’s repeatable.
We’ve done it more than once.
And we can do it again.

Our Role: Delivering Quantity, Quality & Cost-Effectiveness

We’re a small (but mighty) team.
We don’t try to be the biggest agency out there.
But what we are is focused.

We’ve spent over £5 million on client ads over the last 8 years, and we’ve learned how to:

• Get high volumes of leads
• Make sure they’re the right people
• Do it at a cost that actually makes sense for your business

We obsess over numbers, but we also think big picture.
We’re in the ads dashboard and asking, “How does this fit into your funnel?”
We don’t just press buttons—we bring strategy, insight, and an eye on your ROI at all times.

Your Role: Create the Magic That Converts

Here’s what we don’t take credit for: the sales.
That’s you.

Our clients bring:

• Killer content that delivers real value
  
• Offers that solve real problems
  
• Trust and connection with their audience
  
• A sales process that converts leads into long-term clients
  

You build the foundation.
We pour fuel on it.

When we partner with the right business? That’s when we see six-figure (and beyond) results.

Final Thoughts: Want Results Like This? Start Here.

If you’re running (or planning) a challenge and want to fill it with the right people—at scale—we’d love to support you.

We’ll handle the strategy, the targeting, the creative, the ads, the optimisation, the reporting.
You focus on showing up, delivering value, and making your offer.

Together, we’ll build a launch that not only looks good on paper—but delivers serious, scalable profit.

Need a hand with your Facebook Ads? Here’s some options:

Done For You – Discover how we can take over all of your Facebook Ads hands-free.

Done With You – Explore the ways we can work alongside you and your marketing team.

Free Video Training – Instant access Facebook Ads training.

Free Resources – Handy guides and downloadables.

Blogs – More blog posts like this with real stories of strategy and success.