Blog
What Does It Take to Make Six-Figure Profits from a Challenge?
1: Engaging, actionable content
2: A proven "sales & serve" process
3: A room full of the RIGHT people
ImpactfulMarketing
April 11, 2025
Your success shouldn’t be measured by cost alone.
It should be measured by what that cost brings back in return.
ImpactfulMarketing
April 2, 2025
You might be thinking: “It’s just one impression. Not a huge deal.”
But multiply that by:
10,000 irrelevant people in the wrong audience… and suddenly you’ve got a Facebook ads campaign burning through budget
ImpactfulMarketing
March 26, 2025
It’s not just ad spend—it’s your future.
That ad budget?
It’s not just a number in a dashboard.
It represents someone’s dream. Their late nights. Their big goals.
It’s someone’s real money, and it deserves to be handled with care.
ImpactfulMarketing
March 17, 2025
You’ve probably heard it all before:
“Video always wins!”
or
“Images convert better!”
The truth?
It’s not about what sounds good.
It’s about what actually works—for you.
ImpactfulMarketing
March 13, 2025
The landscape changes constantly.
Algorithms shift. Markets evolve. New platforms pop up.
What worked yesterday might not work tomorrow.
That’s why digital marketing—especially Facebook and Instagram ads—requires creativity and flexibility.
ImpactfulMarketing
March 3, 2025
Being Proudly You Is a Strategy
You don’t need to be louder than everyone else.
Or flashier. Or more “clever.”
You just need to be clear, consistent, and committed to what works.
ImpactfulMarketing
March 1, 2025
Facebook ads don’t work in a vacuum.
They’re not a magic button.
And a good ads agency?
They shouldn’t just run ads. They should partner with you.
ImpactfulMarketing
February 21, 2025
Nothing lasts forever—but with the right tweaks, your best results might be just around the corner!
ImpactfulMarketing
February 11, 2025
We once had a lovely client call us in tears. She’d made what she thought was a smart business decision—she went with a cheaper Facebook Ads agency. On paper, they promised the world: thousands of likes, super low costs, quick results. But what actually happened was… well, heartbreaking...
ImpactfulMarketing
January 17, 2025
Ever been scrolling through your Facebook feed and come across an advert for an item you had previously been talking about? Is that the Metaverse earwigging into your deepest darkest secrets?... Here’s all you need to know!
ImpactfulMarketing
October 15, 2024
In late 2021, iOS released a new update allowing users to block tracking. Here is how we overcame them...
ImpactfulMarketing
September 19, 2024
These key areas will help you run a successful ad campaign. Here, I will explain what you can (or can't) expect from campaigns lifecycle.
ImpactfulMarketing
July 10, 2024
There are billions of daily users on Facebook but how do you know if your audience is even on Facebook? Dan answers this common question in this post!
ImpactfulMarketing
April 10, 2024
Stop making these mistakes with your Facebook Ads and start implementing these new strategies!
ImpactfulMarketing
February 7, 2024
This strategy has been an absolute game changer for our company in this forever evolving world of Facebook Ads!
ImpactfulMarketing
September 19, 2023
The nearest thing to a magic formula to Facebook Ads is our strategy that we do every single day for every single client: Test, Measure & Optimise.
ImpactfulMarketing
August 18, 2023
Nick James is the founder of Expert Empires and co-founder of The Elite Closing Academy and has used Impactful Marketing to fill his events, challenges and webinars since August 2021.
ImpactfulMarketing
April 3, 2023
Today I am going to debunk the 5 most common FB Ad myths I hear, so you can get a better understanding of how FB Ads could work for you and your business.
ImpactfulMarketing
March 20, 2023
I’m going to share with you how to only ever attract your ideal target audience using our techniques and strategies of running FB Ads for the last 5 years for clients around the world.
ImpactfulMarketing
March 2, 2023
How we helped Suzy Ashworth, multi 7-figure Quantum Transformation and Embodiment coach to run her largest challenge
ImpactfulMarketing
September 12, 2022
Facebook Ads, got to love them! I spend 365 days a year running FB Ads for our clients businesses as well as our own. Why? Because I believe they are the best way of capturing large number of high-quality leads, cost-effectively. BUT, it’s not easy.
Dan The Marketeer
July 18, 2022
Events are a staple of many successful B2B and B2C businesses. But how those events are marketed critically determine the success or failure of said event.
Dan The Marketeer
July 4, 2022
Along webinar and challenge formats, events (in-person or virtual) are a fantastic way of nurturing your audience, providing tonnes of value, helping to change their lives and ultimately convert them into paying clients and customers.
Dan The Marketeer
June 26, 2022
If you run events, or you want to start running events – whether they’re physical or virtual… it’s important to understand what makes them successful.
Dan The Marketeer
June 20, 2022
A low cost per lead allows you to finance many more leads allowing you to generate more paying customers and clients, and a strong ROI.
A high cost per lead of course does the opposite.
Dan The Marketeer
June 13, 2022
When running any paid marketing one of the most critical metrics you need to keep an eye on is cost per lead.
This metric can literally make or break your business.
Dan The Marketeer
June 6, 2022
At the heart of this, Ryan runs webinars, challenges and events, in person and virtually, for people of all shapes and sizes to come along for free.
Dan The Marketeer
May 30, 2022
Organic or Paid Marketing, which is best?
It’s a constant debate, with arguments on both sides.
But when it comes to filling your events, webinars & challenges – there’s only one option.
Dan The Marketeer
May 23, 2022
Events… Webinars… Challenges…
You see them everywhere – hosted by experts and businesses in practically every industry and niche.
But why? Why are so many of them run, and why have businesses been running them (especially events) for years and years?
Dan The Marketeer
May 16, 2022
Changing your perspective on marketing will change your results from it!
I love perspective. Even the smallest of changes in it can lead to HUGE results. Sometimes things need to be viewed in a different light for us to enable the results we want.
Dan The Marketeer
May 14, 2022
Emails have grown to become a huge asset for any business. By having as many as possible (obtained ethically and legitimately) a business is able to generate long term results from them — in particular, sales.
Dan The Marketeer
May 11, 2022
Marketing. It’s a huge subject. And Digital Marketing is only one (albeit large) part of it.
With so many strategies, platforms, techniques and methods out there it’s easy to get lost in the Marketing Minefield.
What marketing should you do? What marketing will get you the best results?
Dan The Marketeer
May 9, 2022
Having run Facebook ads for three years for myself and my clients, there has been a lot of things I’ve learnt. Some of the lessons really hurt, in both my confidence and my pocket, but that’s like everything. There are some steep learning curves with Facebook Ads, and today I hope others overcome these learning curves.
Dan The Marketeer
May 7, 2022
When it comes to the marketing and advertising of any business, there is one mistake that I see all too often — focusing on getting new customers. The truth is, businesses that focus too much on getting new customers, miss out on a huge opportunity that could truly allow them to scale in size in a short amount of time.
Dan The Marketeer
May 4, 2022
Today I’m bringing you something different from the usual webinar, event and challenge marketing and FB Ad blogs.
And instead, I want to talk you about something that is equally as important: Our values.
Dan The Marketeer
May 2, 2022
We’ve all been there — we write an amazing email, with a link inside of it which goes to a great looking landing page, which has an irresistible offer on it, and you sent it out to your database of thousands.
And it flops. You get barely anybody taking you up on your offer. Where did you go wrong?
Dan The Marketeer
April 30, 2022
Which option is best for promoting your business?
Events have been a popular choice for businesses looking to advertise themselves for many years. But they come in many shapes & sizes.
Dan The Marketeer
April 27, 2022
Welcome back to some more golden rules of Facebook Ads. Today I’m covering the golden rules we use to manage all of our clients Facebook Ads. When it comes to getting success from your FB Ads, it’s important to understand that this comes in two halves.
Dan The Marketeer
April 25, 2022
Of all the numerous marketing techniques and tools out there, Facebook ads are by far the most amazing for businesses of all shapes and sizes. If you can get them to be cost efficient, that is. To do so, here are six ways to get more clicks on your ads.
Dan The Marketeer
April 23, 2022
Frequency is also something that can be measured, and understanding it is key to any advertising success. Frequency refers to just how many times a person has been shown your advert.
Dan The Marketeer
April 20, 2022
If you’ve ran FB ads over the last 12-months you have surely experienced difficulties following the iOS updates in 2021. Although great for the wider world and the consumer, the iOS changes have made running FB Ads (and all PPC ads) much, much more difficult.
Dan The Marketeer
April 18, 2022
Call To Actions or CTA’s are an increasingly common part of any marketing and advertising. You can usually find a CTA at the end of any marketing.
Dan The Marketeer
April 16, 2022
In fact, In January 2022 I ran my biggest ever challenge (which I called a Sprint) thanks in no small part to The Marketeer who got just over 2,000 small business owners signed up in just a few weeks – which was DOUBLE the target number of signups at HALF the cost.
Dan The Marketeer
April 11, 2022
I want to talk you through all of the different bits of information you need to consider about your target audience. The more you understand about your audience, the better you can serve them and generate amazing results.
Dan The Marketeer
April 9, 2022
Webinars are an amazing way of creating large scale leads and sales as they require commitment from people to spend 30–90 mins attending your webinar and watching. The longer you can keep somebody on your webinar, the more interested they will be in your business and your offering.
Dan The Marketeer
April 6, 2022
By testing every part of a method of Marketing, you’re able to identify what works and what doesn’t. But only, if you follow through with the second step: Measure.
Dan The Marketeer
April 5, 2022
Having helped experts, speakers and trainers fill their events, webinars and challenges for a number of years, I’ve seen it all. And in every single case, the same 3 roadblocks have stood in the way of success… of being able to fill their events, webinars & challenges.
Dan The Marketeer
April 4, 2022
Today I want to go over what I believe to be the key 11 components of Email Marketing. Understanding each of these allows you to truly maximise the results you get from them.
Dan The Marketeer
April 2, 2022
Ah Facebook, you either love it or hate it. It’s dominated social media for a decade with 2.8 billion active users as of March 2022.
Dan The Marketeer
March 30, 2022
Just one part of our golden rules involves the creation of the ad copy. We’ve learnt the hard way, what works and what doesn’t. We know the best copy to get the best results for clients.
Dan The Marketeer
March 28, 2022
Testing refers simply to the creation and implementation of different tests in your marketing. Every Marketing technique has dozens if not hundreds of different elements, and each one needs to be well tested to work out what works well and what doesn’t.
Dan The Marketeer
March 26, 2022
How businesses approach Marketing can make or break the business. Most businesses in the 21st-century acknowledge the importance of Marketing. They don’t deny that it’s essential to long term growth and survival.
Dan The Marketeer
March 24, 2022
When it comes to filling your events, webinars, or challenges, you're not short of different marketing methods to use. In fact, there are hundreds!
The bad news, though, is that most of these methods are not effective. They might get you trickles of signups, but you need more than that.
Dan The Marketeer
March 21, 2022
There’s no doubt about it – running your own webinars, events, challenges, or a combination of all three – is one of THE BEST ways to provide value, create clients/customers and help to change peoples lives.
Dan The Marketeer
March 14, 2022
At The Marketeer, the core strategy we use for our done-for-you event, webinar and challenge marketing services is Facebook Ads. We’ve been running them for years, spending several million of clients money in that time. We live and breathe them, 365 days a year.
Dan The Marketeer
February 28, 2022
As we near the 2-year anniversary of the start of the pandemic, followed by lockdown after lockdown and working from home, I wanted to review one of the biggest impacts all of this had on the events and webinar industry in general.
Dan The Marketeer
February 21, 2022
Today I want to help you to understand the value and power of having a webinar or event room full of the RIGHT people.
There’s a huge, a HUGE difference between having an event room or webinar full of people… and having an event room or webinar full of the RIGHT people.
Dan The Marketeer
February 14, 2022
You’ve seen them, been invited to them and attended some. But if you’re on the fence about running and hosting your own webinar or event, keep reading.
There’s many reasons why webinars and events are run all of the time. But it would take far too long to go into them.
Dan The Marketeer
February 7, 2022
If you were running any kind of paid marketing in last year, you know all too well that it was a tough year! With iOS updates impacting tracking and results, it wasn’t easy. But we got through it, and the results we get for all of our amazing clients are still fantastic despite the issues iOS caused.
Dan The Marketeer
January 31, 2022
Today let’s talk about challenges. Now yes, life is full of challenges, but the kind I want to talk about are those that your audience can sign up to attend and take part in. Sometimes referred as sprints or workshops, challenges are typically carried out over a 5 day period.
Dan The Marketeer
January 24, 2022
Time flies, especially when you’re constantly growing, developing and improving like we at The Marketeer are this year.
We have some huge plans over the next 12 months, and today I just wanted to give a little glimpse of what to look out for from us. Exciting times are truly ahead!
Dan The Marketeer
January 17, 2022
To start the year off with a bang I wanted to share my predictions for the next 12 months with regards to marketing, events & webinars.
Now, I don’t have a crystal ball, but I really do think we can accurately predict some of the things that are going to happen this year judging by how 2021 went.
Dan The Marketeer
January 4, 2022
WOW. How are we in the final days of 2021 already?!
And as we approach the end, there’s no better time to take some time to think back and reflect.
SO MUCH has happened in the last 12 months, so there’s a lot to cover.
Dan The Marketeer
December 20, 2021
PPC ads are a proven way of targeting the right audiences with adverts, that is why so many businesses use them. But whichever platform is being used (Google, Facebook, etc.) they all have a lot of data.
That data is designed to make the marketers with optimisation and ROI easier, as they can make informed decisions on what ads to run and who to.
Dan The Marketeer
December 6, 2021
Facebook Ads. Love them or hate them, there is no disputing that they are still an integral way of filling events and webinars with high-quality, high-quantity, low-cost attendees. Sure, the platform has taken some battering over the years.
Dan The Marketeer
December 6, 2021
If you’re new to Facebook Ads or haven’t been running them for long, you may be unfamiliar with many of the configurations and options you have when it comes to setting your ads up. Some options make little to no difference, and others are absolutely critical to getting good results from them.
Dan The Marketeer
December 6, 2021
Marketing has grown to huge proportions, with so many different ways businesses can advertise themselves and their products/services. This is of course a great thing, having such a wide range of different marketing methods.
Dan The Marketeer
November 22, 2021
Measuring the results of your marketing is essential to optimisation and maximising ROI. By being able to determine how many views your website got, how many customers you gained, etc. from a piece of marketing is incredibly valuable.
Dan The Marketeer
November 8, 2021
When you start a business, you have a few things. You have an idea of what to sell, you have the knowledge to create or deliver what you’re going to sell, and you have goals behind why you started the business in the first place.
Dan The Marketeer
October 25, 2021
There is no magic bullet or formula to perfect and successful marketing. It’s not just a case of for example: having a website, having social media, going to an exhibition, doing this, doing that.
Dan The Marketeer
October 11, 2021
The question is, when should a business stop a certain piece of marketing if it is losing money? There needs to be enough time to test it to see whether it will work, but not given so much time that it burns far too much money.
Dan The Marketeer
September 27, 2021
You’ve already come so far. You’ve taken your knowledge and experience on certain subjects, assembled a course layout, recorded it all and hosted it on a great membership site.
Dan The Marketeer
September 13, 2021
Selling is an incredibly complicated process, involving human physiology, marketing, branding and more. There’s no wonder therefore that selling is also extremely difficult. It’s no longer the case that, “if you built it, they will come”.
Dan The Marketeer
August 30, 2021
Running your first ever webinar or event is a HUGE milestone, and not one that should be overlooked. The opportunities that will present itself going forward are enormous!
Dan The Marketeer
August 17, 2021
E-Newsletters are commonplace in most businesses marketing. Whether they’re sent weekly, monthly, quarterly or annually — it’s important to maximise them.
I all too often come across businesses that use E-Newsletters, and other marketing, over and over and over again.
Dan The Marketeer
August 16, 2021
Webinars and events; they’re a proven form of transforming your list and leads into paying customers and clients.
The process of hosting valuable webinars and events jam packed with important information and content, in order to warm people up to you making them easier to convert, is well practiced.
Dan The Marketeer
August 10, 2021
When it comes to promoting your events & webinars, the good news is you’re not short of options. There are literally hundreds of promotional platforms and tools you can use to get people to sign up.
Dan The Marketeer
August 3, 2021
Video Sales Letters or VSL’s for short, have become a critical tool to selling online. Their purpose is to sell to viewers on the spot. They’re akin to standard Sales Letters — either printed or on a landing page.
Dan The Marketeer
August 2, 2021
Unlocking the key to successful events and webinars doesn’t just allow you to run the odd webinar here and there, and to host the occasional event. No, it allows you to run as many of them as you want – time after time – allowing you to keep making a big impact in the lives of people, whilst making big bucks too.
Dan The Marketeer
July 27, 2021
Marketing encompasses and impacts on so much in a business. It makes sense then that other parts of business impacts marketing too — sometimes negatively.
Dan The Marketeer
July 19, 2021
Change, change is everywhere (great song lyrics by the way). People change often, and so too must your business in order to keep serving them. Change is funny though. Whilst it’s constant, and happens slowly over months, even years, it can still catch businesses off guard.
Dan The Marketeer
July 5, 2021
I’m of the opinion that there is no substitute for paid marketing. It allows you to control the results you’re getting, and turn the money tap down or up depending on the capacity you have for traffic, leads, clients, etc. By having that control you’re never short.
Dan The Marketeer
June 21, 2021
Hey guys, it's Dan here. And today I want to talk to you and tell you a little story about myself. And a very important lesson I learned some time ago, and that I'm still very much learning and reminding myself of today. And I hope it will be of some use to you.
Dan The Marketeer
June 7, 2021
Today I want to talk to you about leads, and in particular the six most effective ways to convert those leads into paying customers, which is, of course, the goal of acquiring leads in the first place.
Dan The Marketeer
May 30, 2021
Today I want to talk to you about lead magnets, and in particular, the six different elements that contribute to creating an awesome lead magnet.
Dan The Marketeer
May 19, 2021
Social media has really come into it’s own in the last decade and is showing no signs of stopping. Sure, some platforms have eventually died out, and eventually they probably all will as new social medias, or other methods of communicating, come about in the not so distant future.
Dan The Marketeer
May 5, 2021
In some ways, investments and costs are similar — they both require an input. But the output differs. With an investment, and output should grow, so you get more for your money over time. With a cost, you always get a fixed return. You’re exchanging one thing for another.
Dan The Marketeer
April 22, 2021
There’s no denying that any Startup needs a number of essential things in place from day one in order to even get off of the ground. Money, Time & Experience are the main essentials, but there are also skills.
Dan The Marketeer
April 8, 2021
It's often tempting to take a faster or easier route - but here's 4 you should avoid when it comes to your marketing
Dan The Marketeer
March 24, 2021
Today I want to briefly go over the four highest-performing types of Email when it comes to Marketing. Each type has its own unique purpose and is very effective at fulfilling that purpose. If you do any Email Marketing (which you should be), this list is a must-know!
Dan The Marketeer
March 10, 2021
When it comes positioning, businesses have been doing it wrong for years. In any clients story or journey, they always need help with a problem. That problem could be, not being able to get many sales for example. Or making more profit, recruiting more, etc.
Dan The Marketeer
February 25, 2021
It’s no longer the case that “if you built it, they will come”. It’s no longer enough to simply have a product or service in order for a business to thrive. If there is no demand for that product and service, no matter what great a deal it may be, people won’t buy it!
Dan The Marketeer
February 11, 2021
Every now and again, I come across a Marketing ‘Guru’ or Digital Agency who makes a bold claim about Emails being on their way out. They say that Emails are becoming less used by people, making them a less reliable method of marketing.
Dan The Marketeer
January 27, 2021
If you don’t already use questions in your marketing — keep reading. What I’m going to be talking about is just a tiny part of any marketing message any business sends out, but it’s so, so powerful — so powerful in fact, that it’s worthy of it’s own post!
Dan The Marketeer
January 13, 2021
Marketing is of course essential to any business, but no more so than a startup. And Social Media has grown to become one of the biggest marketing tools a business can use.
Dan The Marketeer
December 28, 2020
First up, you want to Ad maximum value to your Ads. By that I mean giving away free information that will be extremely useful and thus valuable to your audience....
Dan The Marketeer
December 14, 2020
Direct mail — It used to be a pet hate of everybody 10–20 year’s ago, as a lot of junk mail used to be posted through on a daily business. However as the internet came a long advertisers (rightfully so) switched to the new trend.
Dan The Marketeer
November 29, 2020
Email Marketing is still one of the best ways to market any business - here's 5 ways to improve your email marketing performance
Dan The Marketeer
November 15, 2020
What if I told you that your business was sitting on a untapped gold mine that could consistently generate you more profit, month after month?
Sound’s great right? And it’s true. But what is this gold mine you’re sitting on?
Dan The Marketeer
October 31, 2020
So you’re starting a new business. You have a great idea, and have put together one or more products or services to offer. These products or services are great, they’re going to really help people and they’re great value for money.
Dan The Marketeer
October 14, 2020
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