When it comes to running Facebook Ads, one of the most common issues advertisers have is targeting their ideal target audience.

This is also one of the most significant issues with running FB Ads – one that the success or failure… profit or loss of the campaign rests largely.

Fail to target your audience and your ads will fail – simple.

What’s not always simple is ensuring your ads only ever appeal and attract your audience – and not everybody else.

Not simple, but far from impossible friends!

Today I’m going to share with you how to only ever attract your ideal target audience using our techniques and strategies of running FB Ads for the last 5 years for clients around the world.

Let’s dive in!

There’s two parts to ensuring you only ever attract your ideal target audience using FB Ads. Each as important as the other.

But before I share these, I have something important to tell you.

Not everybody is interested in what you have to say and offer.

Ouch. Hurts right?

But what advertisers need to understand is this isn’t a bad thing.

You don’t want to go after the whole world – you only want to go after those most suited and most applicable to you and what you have to offer.

This makes their life easier – and yours.

And it’s failing to understand this which makes advertisers fail to target the right people with their ads.

So now that’s out of the way, how can you attract the right kind of people with your ads?

Well first of all, you have targeting options

Inside of your ad set (audience) settings, you have loads of different options to pick and play with.

Demographics… interests… custom audiences… lookalike audiences…

Each as powerful as the next in ensuring your ads only ever run to the right people – your ideal target audience.

And this is where advertisers first go wrong.

They often struggle to understand the importance of these options and what they do.

But I get why, I really do.

FB Ads has so many options – configurations – technical terms and utter blabble. It’s easy to get lost, to understand what to do to get your ads live and working.

And honestly – half of the options we advertisers have are irrelevant – unneeded – unhelpful – and at times even detrimental to the adverts success.

BUT demographics and interests and custom/lookalike audiences are not among them.

These 4 targeting options alone will allow you to target your ideal target audiences more precisely than any other option and method out there.

Don’t neglect them!

What else can you do? Afterall I did say there was two parts to this!

The second is something that should be done in combination with using the targeting options. Not done instead and in isolation of but with.

And that is using the ad copy.

What do I mean?

The targeting options, whilst powerful and essential, will only get you so far when it comes to attracting your ideal target audience.

You have to narrow it down further by using your ad copy.

How do you do this?

There’s a few ways that, again, should be done in combination with each other and not in isolation.

Firstly, you have the first paragraph of the ad copy.

This should really speak out to your audience and put off the wrong people.

How? By asking a question or making a claim.

For example, my target audience is advertisers of FB Ads who struggle with getting results.

So my question at the start of my ad might be…

“Do you struggle to get good results from your FB Ads?”

OR

“Do you want to get better results from your FB Ads?”

What does this do? It immediately attracts my ideal target audience and repels everybody else.

Simples! And yet very, very effective…

What else can be done?

Another very effective thing I like to do in a lot of the many ads I run for clients is making two lists in the ad copy.

List one covers all of the reasons the particular ad offer and call to action is for people.

And list two covers all of the reasons that particular ad offer and call to action IS NOT for people.

For example using my target audience…

“This is for you if… you run FB Ads for your business and don’t like the results you’re seeing”

“This is not for you if… you don’t run FB Ads for your business”

Again, simple and effective.

And utterly transparent and clear.

No smoke and mirrors.

Make it clear who you can help – and repel everybody else.

They will thank you for it – and you will thank yourself

That’s all for now…

Increasing your impact on the world.

Take care,

Dan

Copyright © Impactful Marketing 2019 - 2023