iOS Changes & How We Overcame Them | Impactful Marketing

iOS Changes & How We Overcame Them

Category: Facebook Ads

Author: ImpactfulMarketing

Date: July 5, 2023

Let me take you back to late 2021…

Facebook announced a brand new update.

And it gave me sleepless nights, night after night.

It was brilliant for Facebook users.

But not for advertisers!

The iOS updates completely changed the way you track results in Facebook Ads manager.

It allowed iOS users to opt out of being tracked. Therefore the results that Facebook would show on ads manager were inaccurate. Which meant not being able to scale and optimise!

But we overcame them, and still generate hundreds of thousands of high-quality and cost-effective leads and this is how…

So, don't lose sleep over how the iOS changes will affect you.

iOS hasn't killed Facebook or Instagram ads.

You can still get amazing cost-effective results from them

You just have to know how to get around the updates to ensure accurate tracking!

Thanks,

Dan

Related Posts

The Five Most Common Facebook Ad Questions I Get Asked

I’ve been running Facebook Ads for myself and my clients for over 3 years, and over that tim...

Read article

Impactful Marketing Ltd, 54 Gladstone Lane, Scarborough, YO12 7BS

Follow us on

Copyright © 2024 All Rights Reserved

Services

How We Help
Case Studies

Links

Free Resources

Useful

Privacy Policy Cookie Policy Terms of Use

Contact

Our company registration number is a 14605706 – a Private Limited Company registered in England and Wales

Website design and maintenance by

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Others