iOS Changes & How We Overcame Them

Author: ImpactfulMarketing
Date: July 5, 2023

Let me take you back to late 2021…

Facebook announced a brand new update.

And it gave me sleepless nights, night after night.

It was brilliant for Facebook users.

But not for advertisers!

The iOS updates completely changed the way you track results in Facebook Ads manager.

It allowed iOS users to opt out of being tracked. Therefore the results that Facebook would show on ads manager were inaccurate. Which meant not being able to scale and optimise!

But we overcame them, and still generate hundreds of thousands of high-quality and cost-effective leads and this is how…

So, don't lose sleep over how the iOS changes will affect you.

iOS hasn't killed Facebook or Instagram ads.

You can still get amazing cost-effective results from them

You just have to know how to get around the updates to ensure accurate tracking!



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