The difference between outsourcing your ads—and growing with someone who actually cares

“You really care about my whole business…”

That’s what a client told us the other day—and it stopped us in our tracks.

She wasn’t talking about strategy, cost per lead, or even results (though we’re proud of those too).

She was talking about care.

And in a world full of agencies, ads managers, dashboards and data—it turns out that genuine care is what’s been missing for her all along.

6 Agencies in 24 Months

This client had worked with six different Facebook ads agencies in just two years before she found us.

• Each one promised results.
• Each one focused on the metrics.
• Each one delivered reports and spreadsheets.

But not one of them asked her:

• What’s going on behind the scenes in your business?
• How’s your funnel converting?
• What’s the long-term goal here?

They just ran ads, cashed the invoice, and moved on.

So when she came to us, she was… understandably cautious.
Exhausted. Burnt out. Over it.

But what she found with us was something different.
And years later? She’s still with us.

The Truth: You Can’t Just Outsource and Forget It

This isn’t a “set-it-and-forget-it” kind of thing.

Facebook ads don’t work in a vacuum.
They’re not a magic button.
And a good ads agency?
They shouldn’t just run ads. They should partner with you.

That means:

• Understanding your audience
  
• Helping shape the offer
  
• Giving honest feedback on your funnel
  
• Spotting the friction points
  
• Celebrating the wins and talking through the tough bits
  

And above all?
Actually caring about your business like it’s their own.

Because when that happens—everything changes.

We Don’t Just See the Ads. We See You.

At Impactful Marketing, we don’t just ask, “What’s your budget?” and disappear into a sea of spreadsheets.

We ask:

• What’s the bigger picture?
• What are you really trying to build here?
• How can we support you beyond just running Facebook and Instagram ads?

We’ve run over £5 million in client ad spend, worked with 6, 7, and 8-figure businesses, and been doing this for over 8 years—but what we’re most proud of?

It’s the long-term relationships.
The late-night Slack messages.
The “I just wanted to tell you how well this launch is going” voice notes.
The clients who say, “I feel like you’re part of my team.”

Because we are.

Final Thoughts: Hire Partners, Not Just Providers

If you’re feeling let down by past agencies, you’re not alone.
We hear it all the time—and we get why trust feels hard.

But the truth is, when you find a team that genuinely cares—who sees you, not just your ad account—that’s when things shift.

• That’s when your ads start landing.
• That’s when your message starts resonating.
• That’s when you stop feeling like you’re doing it all alone.

And if that sounds like what you’ve been looking for… well, maybe you just found it.

Need a hand with your Facebook Ads? Here’s some options:

Done For You – Discover how we can take over all of your Facebook Ads hands-free.

Done With You – Explore the ways we can work alongside you and your marketing team.

Free Video Training – Instant access Facebook Ads training.

Free Resources – Handy guides and downloadables.

Blogs – More blog posts like this with real stories of strategy and success.