Finding the right Meta Ads agency can feel a bit like online dating.
Lots of polished profiles. Bold promises. Glossy case studies.
But behind the shine?
Not everyone’s who they say they are.
When you’re trusting someone with your ad spend, your offer, and your business goals, you deserve more than just a slick sales call.
You need to know what to look for—and more importantly, what to watch out for.
Red Flag #1: They Promise Unrealistic Results (Fast)
“We’ll get you £1 webinar leads in 72 hours!”
Sounds amazing. Too amazing, really.
But here’s the truth:
Successful Facebook Ad campaigns take testing, refinement, and time.
That’s how you get sustainable results—not just short-term wins that disappear after a few days.
If someone’s promising overnight success before they’ve even seen your funnel, audience, or offer?
That’s a red flag.
Agencies that overpromise tend to underdeliver—and often vanish just as quickly.
Red Flag #2: They Don’t Take Responsibility for Results
“We ran the ads. If it didn’t convert, that’s probably your funnel.”
Nope.
Great agencies don’t point fingers—they problem-solve.
Of course your funnel plays a role. So does your offer. And your audience.
But if an agency washes their hands of performance the second results slow down?
That’s not a partner.
Look for someone who’ll collaborate with you. Who cares about results as much as you do.
Who’s not afraid to get stuck in and ask, “What can we tweak together?”
Red Flag #3:They Avoid Talking About Your Backend
“We just get the leads. What happens after that is up to you.”
Here’s the thing: Meta Ads don’t work in isolation.
A smart strategy should always consider what happens after the lead clicks:
- Your emails
- Your follow-up process
- Your high ticket offers
- Your offer page
- Your ROI
If your Facebook Ads agency isn’t asking questions about the full picture, how can they optimise for real performance?
Because in the end, it’s not just about getting leads.
It’s about turning those leads into sales.
And that requires a full-funnel mindset.
Final Thoughts: Choose Carefully. Your Business Deserves It.
There are lots of talented Meta Ads agencies out there.
But not every one is the right fit for you.
Take your time. Ask questions. Look past the surface.
You’re not just hiring someone to “run ads.”
You’re choosing someone to help grow your business.
You deserve a partner who:
- Is honest about expectations
- Takes responsibility
- Understands your whole strategy—not just the top of funnel
Need Help Knowing What to Ask?
We’ve put together a free checklist to help you make a confident decision when choosing your Meta Ads partner.
Because your ad budget is too valuable to hand over without clarity.
And when you choose the right partner?
That’s when the real results begin.
Need a hand with your Facebook Ads? Here’s some options:
Done For You – Discover how we can take over all of your Facebook Ads hands-free.
Done With You – Explore the ways we can work alongside you and your marketing team.
Free Video Training – Instant access Facebook Ads training.
Free Resources – Handy guides and downloadables.
Blogs – More blog posts like this with real stories of strategy and success.
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