How Impactful Marketing Helped Suzy To Run Her LARGEST Ever Challenge

Author: ImpactfulMarketing
Date: September 12, 2022

Suzy Ashworth, multi 7-figure Quantum Transformation and Embodiment coach, has an unshakeable passion for helping entrepreneurs around the world to step into limitless living so they can achieve anything they want.

At the heart of this, Suzy runs many challenges, events and workshops both in person and virtually, to her audiences around the globe.  

These complimentary trainings are followed by opportunities to work with Suzy on a one-to-one or one-to-many basis through her many mentorship and support packages.

Requirements

In order to continue to run successful and profitable challenges, events and webinars, three things were required:

  1. Large numbers of brand new registrants & attendees - 100s and 1000s
  2. Of high quality – those most engaged, most likely to turn up, take action and buy
  3. Cost-effectively – at the lowest possible cost, to maximise the return on investment

Challenges

In order to deliver these requirements, a number of challenges were overcome:

  1. Ensuring the costs were kept low even when quantity of registrants increased, and the audience pool of potential registrants decreased
  2. Countering the impact of the 2021s iOS changes leading to smaller audience pools, inaccurate and unreliable tracking and higher costs
  3. Providing large registration/attendees numbers, cost-effectively, in a very competitive and saturated target markets where many advertisers are fighting for the attention of entrepreneurs all around the globe

Implementation

  1. Daily Facebook Ads was and continues to be the best solution to providing webinar and challenge registrations in of high quality, in large numbers, and of low cost
  2. Statistics were communicated daily with 24/7 access for support on Whatsapp and Email, as well as occasional zoom calls to plan future challenges, events and webinars, share ideas and give as much value as possible
  3. Landing pages were constructed and improved wherever required to counter the challenges as they presented themselves
  4. Copy and images were crafted as required
  5. A strong partnership and friendship was formed, with passion and commitment to deliver the best results and a mutual passion for helping entrepreneurs to overcome their limiting beliefs and achieve their full potential

“I’m driven towards one purpose: helping entrepreneurs to change their lives and achieve their full potential, wherever they are emotionally and mentally.

Thanks to modern marketing, I can get my message out to beautiful entrepreneurs anywhere in the world. The only thing that limits this, is the ever changing cost of advertising.

Facebook Ads have been a critical part of everything I do, but they’ve been getting harder and harder to get high-quality, low-cost results for.

That was, until I partnered with Impactful Marketing. Whilst many gurus said that getting lower cost per leads was no longer possible, Impactful Marketing proved otherwise.

Thousands of wonderful entrepreneurs around the world have entered my circle through challenges and lead magnets… the biggest of which was in December 2021 when Impactful Marketing helped me to fill my largest ever challenge.

Over 1,500 signups were achieved through FB Ads alone, at such a low cost per lead that I doubled my original budget to maximise my reach and help as many people as possible.

Thanks to Impactful Marketing, I’m able to achieve their purpose like never before… and I can’t wait to see what the future holds with how many more people they can help me to reach out to.”

Suzy Ashworth

Results

Here’s a glimpse of the results achieved...

5-Day Workshop

1,518 registrations

Cost per registration: £5.07

December 2021-Ongoing

5-Day Coaching Workshop

1,004 registrations

Cost per registration: £5.11

December 2021-Ongoing

3-Day Workshop

269 registrations

Cost per registration: £5.90

December 2021-Ongoing

Lead Magnets

9,636 leads

Cost per lead £2.18

October 2021-Ongoing

Want results like these?

Learn more about how we could help YOU here.

Take care,

Dan

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