Suzanne Dibble, The ‘Small Business Law Expert’, author of GDPR For Dummies and former lawyer to Sir Richard Branson, has an immense passion to help small businesses.  To do this, Suzanne relies heavily on challenges, webinars and events that allow her to not only help small businesses, but to also create leads and get customers/clients who invest in her legal support services including templates, group mentorship and more.

Requirements

In order to continue to run successful and profitable webinars and challenges, three things were required:

1. Large numbers of brand new registrants & attendees - 100s and 1000s
2. Of high quality – those most engaged, most likely to turn up, take action and buy
3. Cost-effectively – at the lowest possible cost, to maximise the return on investment

Challenges

In order to deliver these requirements, a number of challenges were overcome:

1. Ensuring the costs were kept low even when quantity of registrants increased, and the audience pool of potential registrants decreased
2. Countering the impact of the 2021s iOS changes leading to smaller audience pools, inaccurate and unreliable tracking and higher costs
3. Providing large registration/attendees numbers, cost-effectively, in a very competitive and saturated target market where many advertisers are fighting for the attention of small businesses and startups

Implementation

1. Daily Facebook Ads was and continues to be the best solution to providing webinar and challenge registrations in of high quality, in large numbers, and of low cost
2. Statistics were communicated daily with 24/7 access for support on Slack, as well as occasional zoom calls to plan future challenges and webinars, share ideas and give as much value as possible
3. Landing pages were constructed and improved wherever required to counter the challenges as they presented themselves
4. Copy and images were crafted as required
5. A strong partnership and friendship was formed, with passion and commitment to deliver the best results and a mutual passion for helping small businesses

"I’m hugely passionate about helping and supporting small businesses & startups. I’ve seen far too many fail in their first few years due to gaps in their knowledge on legal matters and in particular protecting their business legally from external threats.

Whilst this is a unique service, small businesses are heavily sought after by many other advertisers – ranging from sales and marketing services, to accountants, recruitment, and so on.

This has always made it challenging to target small businesses with our webinars and challenges, and get them on board cost-effectively.

That is, until I started working with The Marketeer, with whom I’ve developed a partnership and friendship with. Since then The Marketeer have been helping me to fill my webinars and challenges, cost-effectively, with 100s and 1000s of small businesses.

In fact, In January 2022 I ran my biggest ever challenge (which I called a Sprint) thanks in no small part to The Marketeer who got just over 2,000 small business owners signed up in just a few weeks – which was DOUBLE the target number of signups at HALF the cost.  

I look forward to working with The Marketeer for a long time to come, as I continue to tirelessly work to serve and support small businesses in the UK." - Suzanne Dibble

Results

Here’s a glimpse of the results achieved...

Challenges

2,733 registrations across multiple challenges

Cost per registration: £6.24

January 2022-Ongoing

Webinars

596 registrations across multiple live webinars

Cost per registration: £8.84

January 2022-Ongoing

Other: Leads via Lead Magnet

1158 leads

Cost per lead: £6.91

December 2021-Ongoing

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Take care,

Dan

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