Blog
It’s no longer the case that “if you built it, they will come”. It’s no longer enough to simply have a product or service in order for a business to thrive. If there is no demand for that product and service, no matter what great a deal it may be, people won’t buy it!
Dan The Marketeer
February 11, 2021
Every now and again, I come across a Marketing ‘Guru’ or Digital Agency who makes a bold claim about Emails being on their way out. They say that Emails are becoming less used by people, making them a less reliable method of marketing.
Dan The Marketeer
January 27, 2021
If you don’t already use questions in your marketing — keep reading. What I’m going to be talking about is just a tiny part of any marketing message any business sends out, but it’s so, so powerful — so powerful in fact, that it’s worthy of it’s own post!
Dan The Marketeer
January 13, 2021
Marketing is of course essential to any business, but no more so than a startup. And Social Media has grown to become one of the biggest marketing tools a business can use.
Dan The Marketeer
December 28, 2020
First up, you want to Ad maximum value to your Ads. By that I mean giving away free information that will be extremely useful and thus valuable to your audience....
Dan The Marketeer
December 14, 2020
Direct mail — It used to be a pet hate of everybody 10–20 year’s ago, as a lot of junk mail used to be posted through on a daily business. However as the internet came a long advertisers (rightfully so) switched to the new trend.
Dan The Marketeer
November 29, 2020
Email Marketing is still one of the best ways to market any business - here's 5 ways to improve your email marketing performance
Dan The Marketeer
November 15, 2020
What if I told you that your business was sitting on a untapped gold mine that could consistently generate you more profit, month after month?
Sound’s great right? And it’s true. But what is this gold mine you’re sitting on?
Dan The Marketeer
October 31, 2020
So you’re starting a new business. You have a great idea, and have put together one or more products or services to offer. These products or services are great, they’re going to really help people and they’re great value for money.
Dan The Marketeer
October 14, 2020
We all love a good freebie, they make us feel happy and appreciated by the giver. Now we marketeers all know that businesses that give away things for free aren't really doing it out of the goodness of their hearts.
Dan The Marketeer
September 29, 2020
Google, Facebook, Linkedin, Twitter, Youtube and many more platforms allow this awesome precise targeting. But what you may not know, is that two of these go that bit further for you…
Dan The Marketeer
September 15, 2020
Testimonials from happy clients who can evidence the awesome results or outcome that you generated from them, regardless of what you offer, is easily the best form of marketing.
Dan The Marketeer
August 30, 2020
Cold Calls, Cold Emails, Cold Selling. They give me the chills just thinking about them!
And two decades ago, cold marketing was a staple of most businesses. Why? Because it worked. But not because it was strategic or well thought out.
Dan The Marketeer
August 15, 2020
You may have heard the phrase, ‘you manage what you measure’. Meaning by measuring the progress and results of something, you’re in control of it and able to steer it in the right direction.
Dan The Marketeer
July 31, 2020
Selling, it’s an essential part of any successful business. Whilst online sales and ecommerce are at an all time high, there is and always will be a need for a human sales team.
Dan The Marketeer
July 18, 2020
Once upon a time, Marketing & Advertising was just about shouting louder than your competitors. Making the biggest claims, the boldest statements, and the most irresistible of offers. But alas, no more — and that’s for the better.
Dan The Marketeer
July 4, 2020
So you’re starting a business or have started one recently. Congrats by the way! A website will surely be on your to do list, if it’s not already created and live. I’m here to tell you that you also need sales funnels on that list and created ASAP.
Dan The Marketeer
June 26, 2020
Client Testimonials — we all know they make for amazing marketing, allowing you to prove that you do what you say on the tin and deliver. Whilst testimonials in general are great, I’ve found that testimonials that follow a set 3-step structure do the best, and you’ll see why.
Dan The Marketeer
June 12, 2020
When a business first starts out, it’s important to leverage as much organic (free) marketing as possible- and social media is a great way of doing this. Facebook, Instagram, Twitter, Youtube — these are often the most thought about by Startups at launch.
Dan The Marketeer
May 25, 2020
Over my many years doing Marketing for businesses, both as an employee and as an agency, I’ve run countless different email campaigns. Some did amazing, and others fell on their face. But that’s exactly the point!
Dan The Marketeer
May 18, 2020
With CTAs being so vital, it’s incredibly important to get them right — so you get the maximum results (maximum actions) taken from them. In other words, a higher conversation rate.
Dan The Marketeer
May 15, 2020
Emails have grown to become a huge asset for any business. By having as many as possible (obtained ethically and legitimately) a business is able to generate long term results from them — in particular, sales.
Dan The Marketeer
May 11, 2020
Targeting is one of the biggest factors that influence the success of any marketing & advertising. Failing to advertise to the wrong people leads to an absolute waste of the marketing spend, as wrong people will just have no interest in what you’re offering.
Dan The Marketeer
May 8, 2020
Pay Per Click (PPC) Ads come in many shapes and forms — There’s Facebook, Google, Twitter, Linkedin, Youtube and so on. They more or less all work the same, with certain platforms coming with additional features.
Dan The Marketeer
May 4, 2020
Before I reveal the answer, let’s dive in to what 2 Free + Shipping actually is. In short, it’s a marketing strategy that involves selling something small value & educational — a book or DVD.
Dan The Marketeer
May 1, 2020
If you run a business of any shape, size or niche — then you will have products or services you offer and sell to your target audience. Perfectly straight forward way of doing business, right?
But what if I told you to stop looking for clients & customers?
Dan The Marketeer
April 28, 2020
Content Marketing has been significant to the success of businesses for many years. Regularly dropping content via email, social media, webinars — with videos, blogs, podcasts, tips quotes, and so on work well.
Dan The Marketeer
April 27, 2020
You’ve put together some amazing content. Maybe it’s a blog. Perhaps an email. A post for social media. Even a video. Whatever it is, you’ve made sure it’s packed with value for your audience. But how can you ensure the maximum number of them are able to access the content?
Dan The Marketeer
April 20, 2020
Facebook Ads — easily one of the best ways of generating cost effective, high quality leads and sales. Being able to precisely target your perfect audiences using FB Ads is absolutely amazing.
Dan The Marketeer
April 14, 2020
Email stands as one of the best marketing methods available in the 21st-century. Every person and his dog has one or more email addresses and can access them from a click of a button on their smartphone.
Dan The Marketeer
March 30, 2020
Today I want to go over the 3 sources of traffic that you’ll ever have to drive into your Marketing such as websites, funnels and offers. In any business you want to aim to get traffic from all 3 sources and as you’ll soon learn, each source actually supports the others.
Dan The Marketeer
March 16, 2020
Moments of truth, are when a prospect suddenly realises they need to take a certain action — that action will ultimately be to purchase a product or service off of your business.
Dan The Marketeer
March 2, 2020
If businesses started to focus more on the experience, the lives of it’s owners, it’s team and other stakeholders, and of course the lives of their clients, will all be amazingly better!
Dan The Marketeer
February 17, 2020
Would you like more customers and more sales for your business? Of course you would! As part of training and research I’m doing in order to achieve the same results for my upcoming venture as fully self employed, I came across something just beautiful.
Dan The Marketeer
February 3, 2020
Today I want to talk about pillars of marketing, and why understanding them is absolutely vital to the long term success and operation of any and all business, large or small, new or old.
Dan The Marketeer
January 20, 2020
Every business has a list of prospects/leads, and a list of customers. So we have two email lists full of people who have something holding them back from buying for the first time or subsequent time.
Dan The Marketeer
January 6, 2020
You could have well written Ads, that link to awesome landing pages that offer life changing services/products. BUT, all of that doesn’t matter, if people don’t notice your Ad.
Dan The Marketeer
December 30, 2019
Today I want to talk about the nine key components of Facebook Ads. Knowing these makes it clear what you need to focus on to optimise your Ads and get them performing higher, for less.
Dan The Marketeer
December 10, 2019
Facebook Ads come in all shapes and sizes - but there are 4 in particular that perform by far the best...
Dan The Marketeer
December 2, 2019
Lead magnets are a great way of building up a solid list of prospects you can market to later, as well as creating warm leads who by having something from you for free are that bit more susceptible to you.
Dan The Marketeer
November 18, 2019
In a world where a person is advertised to on average 300 times a day, there’s no wonder people are sick of seeing the same marketing messages.
Dan The Marketeer
November 4, 2019
If you ran a business two decades ago, you’d hear a lot that you needed to get a website — it’s the latest thing, essential to the successful running of any business. And it was.
Dan The Marketeer
October 21, 2019
Webinars have been a major marketing tool for the last decade. In order for somebody on your database to qualify as a lead, they need to take certain actions that determine that they’re interested in you and what you do
Dan The Marketeer
October 7, 2019
Marketing & Advertising are basically split in two halves. You have Digital Marketing, and Non-Digital. The difference between the two are clear. But there is one difference that is very significant which makes Non-Digital Marketing much more difficult.
Dan The Marketeer
September 23, 2019
Live events has become one of the most powerful ways of generating leads and making sales both on the day and the future for almost every business model and niche — from real estate to ecommerce, marketing to self help.
Dan The Marketeer
September 9, 2019
I’ve been running Facebook Ads for myself and my clients for over 3 years, and over that time I’ve been asked many questions on the popular advertising platform. Today I’m going to share with the the five most common questions I get and my answers.
Dan The Marketeer
August 26, 2019
By understanding the 5 reasons, and most importantly taking action on them, will allow 99% of businesses to profit from PPC ads. Let’s dive in and take a look at these 5 reasons:
Dan The Marketeer
August 12, 2019
It’s critical to achieve a balance to ensure there’s enough leads to constantly feed a business, but not too many that they’re squandered or too few that there just isn’t enough.
Dan The Marketeer
July 29, 2019
If marketing had to be defined in one single word, that word would be ‘message’. Marketing is about sending a message out to the world where hopefully some people listening will be interested in what you have to say.
Dan The Marketeer
July 15, 2019
Today I want to talk about a very successful strategy that can be applied to any business, in any industry and any niche. It’s a strategy that is often used by many big businesses, but only a few of the smaller ones.
Dan The Marketeer
July 1, 2019
SEO or Search Engine Optimization. A concept thrown about by most marketing “gurus” who want you to pay them to get your page rankings up. In doing so, more people will stumble upon your page organically and buy from you. Or so that’s the idea.
Dan The Marketeer
June 17, 2019
Exhibitions & Conferences have been a staple of corporate marketing for a long time. Nearly every industry will have a national exhibition, and even a worldwide exhibition. Brand new industries are soon followed by a brand new exhibition.
Dan The Marketeer
June 3, 2019
Unique Selling Points (USP’s) have long been seen as being an essential part of any new businesses framework, with the USP’s dictating marketing and sales messages.
Dan The Marketeer
May 20, 2019
A question I get asked often from my clients is “is there a point where a business & brand has grown so much that they no longer need to advertise?”. My answer is simple; No. Look at Coca Cola for example.
Dan The Marketeer
May 6, 2019
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