Lifespan Of Ad Campaigns

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Author: ImpactfulMarketing
Date: July 4, 2023

You can probably guess what I’m going to say next…

I know I mention it a lot but that's because it's the difference between running a SUCCESSFUL ad campaign or burning money for NOTHING.

TEST, MEASURE AND OPTIMISE.

You don’t know when your campaign will stop working, but you can be prepared and not get left behind.

Watch the video below where I explain about the lifespan of Facebook Ad campaigns:

So, remember this when you are next creating and running a Facebook Ad campaign:

Test: audiences, images, video, copy

Measure: review the data from the tests; which ad set or ad did the best or worst?

Optimise: scale your ads according to the data, spend more money on your best performing ad sets and ads

If things start slowing down, switch to a new ad copy, image or audience!

Thanks, Dan

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