Being data-driven beats looking flashy—every single time

“But my competitor is doing this… should we?”

A client said this to us recently.

He’d seen a competitor running Facebook ads with a completely different vibe.
Different format. Different wording. Different tone.

And naturally? He started second-guessing his own campaigns.
Maybe they were missing something. Maybe the grass was greener.

But here’s the thing…

We Have No Idea What’s Actually Going On Behind Their Ads

Let’s just call it how it is:

• We don’t know what they’re spending
• We don’t know if they’re getting £2 leads—or £100 ones
• We don’t know their audience or targeting
• We don’t know if their fancy ad is actually converting

All we know is what it looks like.
And looks can be incredibly deceiving.

What We Do Know? Your Data. Your Results. Your Audience.

Here’s what we focus on instead:

• The real numbers from your campaigns
• The offers and angles that your audience responds to
• The ads that have actually delivered consistent, quality leads
• The funnel that you are building

Because running Facebook or Instagram ads isn’t about chasing what everyone else is doing.

It’s about staying grounded in what’s working for you.

Want to Stand Out? Don’t Blend In.

When you copy what your competitors are doing, here’s what usually happens:

• You dilute your own message
  
• You look like a watered-down version of someone else
  
• And worst of all? You start ignoring your own results
  

That’s where we step in.

At Impactful Marketing, we’re not afraid to say:

“Actually, no—you don’t need to do that just because your competitor is.”

We say it kindly. But we say it straight.
Because we want what’s best for your business—not just what looks good on the feed.

(And between you and me, Dan’s nickname isn’t Data Driven Dan for nothing!)

Being Proudly You Is a Strategy

You don’t need to be louder than everyone else.
Or flashier. Or more “clever.”
You just need to be clear, consistent, and committed to what works.

We help our clients:

• Stay focused on their own audience
  
• Tune out the noise
  
• Make decisions based on real data
  
• Build lead generation campaigns that work—and keep working
  

Final Thoughts: Be Proud. Be Strategic. Be Data-Driven.

If you’re feeling tempted to chase what your competitors are doing—it’s okay.
We all get that little wobble sometimes.

But trust your numbers.
Trust your strategy.
Trust your message.

Because your audience doesn’t want a copy of someone else.
They want you—your voice, your value, your unique magic.

We’ll help you stay rooted in that.

Need a hand with your Facebook Ads? Here’s some options:

Done For You – Discover how we can take over all of your Facebook Ads hands-free.

Done With You – Explore the ways we can work alongside you and your marketing team.

Free Video Training – Instant access Facebook Ads training.

Free Resources – Handy guides and downloadables.

Blogs – More blog posts like this with real stories of strategy and success.