We once had a lovely client call us in tears.

She’d made what she thought was a smart business decision—she went with a cheaper Facebook Ads agency.

On paper, they promised the world: thousands of likes, super low costs, quick results. But what actually happened was… well, heartbreaking.

Sure, they delivered thousands of likes.

But they were all from countries that had absolutely nothing to do with her business.

They weren’t her target audience.

They weren’t potential customers.

They were just… numbers.

Her Facebook page—once a space filled with genuine engagement—was now overrun with irrelevant followers, fake-looking comments, and zero actual leads.

And the worst part?  She felt the page she’d spent years building suddenly felt fake. Damaged.

And was worried about the impact on her reputation.

That’s when she came back to us.

We reassured her that she wasn’t alone—we’ve seen this happen far too often. She trusted the numbers, because hey, who doesn’t want more for less? But what she got was vanity metrics instead of valuable results.

So, we rolled up our sleeves and got to work.

We cleared up her audience, rebuilt her page credibility, and launched a lead generation strategy that was tailored specifically to her people—the real, relevant, ready-to-convert kind.

And the difference? Night and day.

Instead of cheap likes from halfway across the world, she started getting quality leads that turned into conversions. Her confidence came back. Her faith in Facebook ads? Restored.

The Lesson: Cheap Doesn’t Mean Effective

We get it. Budgets matter. But when it comes to Facebook and Instagram ads—especially if you're using them to generate leads for a webinar, lead magnet, or 5 day challenge —quality always trumps quantity.

At Impactful Marketing, we’ve spent over £5 million on Meta Ads for our clients. We’re trusted by businesses doing 6, 7, and 8 figures—and it’s not because we promise “cheap results”

It’s because we focus on the right results.

• The right audience.
• The right message.
• The right leads.

And most importantly?

We’re always here to talk it through with you.

You’ll never be left wondering what’s going on with your Facebook & Instagram Ads. You’ll never get silence when you need support. And you’ll never feel like just another number.

Because to us, it’s personal. We (Dan and Courtney) have been doing this as a sister-brother team for 8 years—and we still believe the best results come from real relationships and real strategy.

So, if you’re wondering if cheap Facebook ads are worth it…

Ask yourself this:

• Do you want vanity metrics, or do you want real leads that will convert?
• Do you want to save money only to end up spending more long term or invest in people you can trust from the beginning?
• Do you want someone who disappears after launch, or a team who walks with you every step of the way?

Need a hand with your Facebook Ads? Here’s some options:

Done For You – Discover how we can take over all of your Facebook Ads hands-free.

Done With You – Explore the ways we can work alongside you and your marketing team.

Free Video Training – Instant access Facebook Ads training.

Free Resources – Handy guides and downloadables.

Blogs – More blog posts like this with real stories of strategy and success.