Tough times don’t break great marketing—they shape it

When COVID hit, it felt like the world turned upside down overnight.

We were working with a client on a campaign to fill their successful in-person events.
Tickets were flying, the ads were working, the energy was high.

Then—boom.

Everything stopped.

• The events? Cancelled.
• The leads? Dried up.
• The sales? Gone.

The future felt uncertain (for all of us).
And in that moment, it would’ve been easy to hit pause.
To stop the ads. Wait it out. Ride the wave.

But instead?

We adapted.

When the Plan Changes, Innovation Steps In

We didn’t just shrug and say, “Oh well.”
We didn’t suggest waiting until things blew over.

Instead, we got creative.

We helped this client shift from live in-person events to pre-recorded webinars—
Same content. Same value.
Just delivered in a way that worked for the moment.

And here’s the beautiful part:
We ran those webinars five nights a week, on autopilot.
No live hosting. No fancy tech. Just smart, strategic Facebook ads driving consistent registrations.

And the results?

• Leads started flowing again
• Sales picked back up
• The business stayed visible—and profitable

Five Years Later… Still Going Strong

Fast forward to today.
That same client? Still with us.
Those same webinars? Still converting.
And the strategy we built in a crisis?
Now a well-oiled marketing machine.

Why?

Because we didn’t give up.
We got innovative.
And that mindset has kept this campaign (and relationship) going for over five years.

Facebook Ads Aren’t “Set It and Forget It”

The landscape changes constantly.
Algorithms shift. Markets evolve. New platforms pop up.
What worked yesterday might not work tomorrow.

That’s why digital marketing—especially Facebook and Instagram ads—requires creativity and flexibility.
Not just someone who can “run your ads.”
But someone who can think strategically when things don’t go to plan.

At Impactful Marketing, we:

• Watch for signals, not just results
  
• Stay on top of trends and tech
  
• Think beyond the obvious to keep your leads flowing
  
• Adjust your funnel when the world shifts
  

Because marketing isn’t static.
And neither are we.

Final Thoughts: Don’t Just Hire an Ads Manager—Find a Strategic Partner

You need more than someone to press buttons.

You need a team that can:

• Navigate the messiness of real-world business
  
• Innovate when things go sideways
  
• Care about your success through it all
  

Tough times will come.
But with the right support, they can lead to breakthroughs, not breakdowns.

And when that happens? That’s when the real magic begins.

Need a hand with your Facebook Ads? Here’s some options:

Done For You – Discover how we can take over all of your Facebook Ads hands-free.

Done With You – Explore the ways we can work alongside you and your marketing team.

Free Video Training – Instant access Facebook Ads training.

Free Resources – Handy guides and downloadables.

Blogs – More blog posts like this with real stories of strategy and success.