Back to blog

The Secret To Great Meta Ads Results? It’s Not Just the Ads.

Date: June 19, 2025

Yes—we run Meta ads.

Yes—we write scroll-stopping copy, design high-converting creatives, test audiences, and manage thousands in ad spend every single day.

But if we’re being really honest?

That’s only half the story.

Because the real secret to great Meta Ads results isn’t just about technical strategy or creative execution.

It’s about partnership.


More Than Just “The Ad People”

We’re not the kind of team that hits “publish” and sends a monthly report.

We’re there—on Whatsapp, on Zoom, behind the scenes—in it with our clients.

And that means:

  • Being a sounding board when they’re full of ideas
  • Listening when things feel overwhelming or uncertain
  • Celebrating the wins (quietly, proudly, without fireworks)
  • Reassuring them when a launch isn’t going to plan
  • Thinking long-term, even when the short-term feels messy

Yes, we manage Meta Ads. But we also manage relationships. And that part? It’s just as important.


Why It Works

Here’s the thing about great ad results…

They don’t come from a perfect copy template or the “magic” audience that always converts.

They come from understanding the bigger picture:

  • Who our clients are
  • What they really want
  • What their audience needs to hear
  • How everything fits together—from offer to funnel to follow-up

That level of insight only comes when you’re working in real partnership. Not just as a service provider, but as part of the team.

And that’s where we thrive.


Every Client Is Different

And we love that.

Some are loud and fast-paced. Others are reflective and intentional.

Some want to chat every day. Others trust us to get stuck in and send updates.

Some have decades of experience. Others are launching something brand new.

We adapt to each one—not just in strategy, but in style.

Because we’re not building campaigns in isolation. We’re building with people.

And that connection? It’s a huge part of why the Facebook ads and Instagram ads work.


The Real Secret to Scaling

Yes, we could give you tactics and targeting tips.

We could talk about ad structures, hooks, and cost per lead all day.

But if you want the real truth?

The clients who see the biggest wins aren’t just the ones with big budgets.

They’re the ones who see us as partners.

They trust the process. They stay open to testing. They lean on us—and we lean in too.

It’s a two-way street. And when both sides are committed, that’s when the magic happens.


Thinking About Running Meta Ads?

Before you choose an agency, ask yourself:

Do they care about the people behind the pixels?

Will they show up when things get tough?

Will they actually partner with me—or just manage a dashboard?

If you want help figuring that out, we’ve made a free checklist to guide you through it.

Download it here: The No-Regrets Checklist – How to Choose a Meta Ads Partner You Can Trust

Because great Meta Ads aren’t just about the ads.

They’re about who’s running them—and how much they really care.


Need a hand with your Meta Ads? Here’s some options:

Done For You – Discover how we can take over all of your Facebook Ads hands-free.

Done With You – Explore the ways we can work alongside you and your marketing team.

Free Video Training – Instant access Facebook Ads training.

Free Resources – Handy guides and downloadables.

Blogs – More blog posts like this with real stories of strategy and success.

Share this post:
Related Posts
Impactful Marketing Ltd, 56 Gladstone Lane, Scarborough, YO12 7BS
Follow us on
Copyright © 2025 All Rights Reserved
Our company registration number is a 14605706 – a Private Limited Company registered in England and Wales
Website design and maintenance by
LoudCrowd Digital Marketing & Creative Agency