When business owners look for a Meta ads agency, most start with the same questions:

• “How much do you charge?”
  
• “What results have you had before?”
  
• “What reports and dashboard will there be?”

All important. All valid.

But there’s one question that almost no one asks—and it’s one of the most important if you care about protecting your ad spend and getting real results:

Who’s actually in my ad account… and how often?

Because here’s the truth most agencies won’t tell you:

If someone’s only looking at your ads once or twice a week, things will slip through the cracks.

And those things?

They can cost you big.

A Costly Mistake That Could’ve Been Avoided

A few months ago, one of our client campaigns suddenly dropped in leads.

• Not normal.
• Not expected.
• Definitely not ignored.

Because at Impactful Marketing, we’re in our clients’ ad accounts every single day and, multiple times a day.

We noticed the drop immediately and started digging.

Turns out… the landing page had broken. Completely down.

Clicks were happening. But no one could actually sign up.

If we hadn’t caught it quickly, the campaign would’ve kept spending which would have resulted in wasted budget and no leads.

But because we spotted the issue straight away, we got it fixed within hours—and the leads started flowing again the very same day.

Why Daily Management Matters (Even If It Sounds Like Overkill)

Meta ads aren’t “set and forget.”

They’re living, breathing systems that need care, tweaking, and watching.

A good Meta ads agency should:

• Monitor your ad performance daily
  
• Spot issues (big or small) before they turn into disasters
  
• Optimise and adjust based on what the data’s saying—not just once a week when someone remembers to check
  

Yes—it takes more time.

Yes—it’s more hands-on.

But if your goal is leads, sales, and protecting your budget?

It’s non-negotiable.

At Impactful Marketing, We Do Things Differently

We treat your budget like it’s our own.

That means:

• Daily ad account checks, multiple times a day
• Proactive optimisation, not reactive excuses
• Open, honest communication every step of the way

We only take on a certain amount of clients at a time so we can ensure we can micro-manage every single campaign.

Your ads shouldn’t just look good in a report.

They should be actively managed—with care, attention, and consistency.

Because that’s how you protect your investment.

That’s how you get reliable results.

And that’s how we’ve helped our clients generate thousands of high-quality leads, month after month.

Need a hand with your Meta Ads? Here’s some options:

Done For You – Discover how we can take over all of your Facebook Ads hands-free.

Done With You – Explore the ways we can work alongside you and your marketing team.

Free Video Training – Instant access Facebook Ads training.

Free Resources – Handy guides and downloadables.

Blogs – More blog posts like this with real stories of strategy and success.