There is a world of difference between running Facebook Ads at £5 a day and managing serious Meta Ads campaigns with tens of thousands in budget.

Yet you would be surprised how many so-called “Meta Ads specialists” are really just generalist marketers. They might have dabbled in Facebook and Instagram Ads here and there, but when the stakes rise, things look very different.

At Impactful Marketing, we manage high-volume Meta Ads campaigns that routinely spend £10,000 to £35,000 in a matter of weeks. And when you are working at that level, everything changes.

Why High-Budget Meta Ads Are a Different Game

A great Meta Ads agency does not just press buttons. We bring experience, data, and strategy that you Running Facebook Ads on a small budget gives you space to experiment. You can set up a few test campaigns, let them run for a week, and slowly gather data.

But once you are spending thousands, often daily, the pressure rises fast. Suddenly, there is no room for error. Every click counts, and performance must be monitored in real time.

Here is what changes when you manage Meta Ads at scale:

• Daily performance becomes mission critical
  You cannot wait a week to check results. We are in our client accounts every day, multiple times a day, making small optimisations that add up to big savings.
  
• Lead volume must remain consistent
  Our clients rely on a steady flow of leads from Meta Ads to fill webinars, challenges, and live events. That means any drop in volume has an immediate business impact.
  
• Cost per lead must be controlled
  Spending £35,000 on ads is only worth it if you are generating high-quality leads at a sustainable cost. That requires constant testing and refinement.
  

The data tells you everything
At this level, instinct is not enough. Performance is driven by numbers, click-through rates, conversion rates, lead quality and we follow those numbers religiously.

Why Most Marketers Are Not Ready for This

Plenty of marketers claim they “do Meta Ads.” But there is a big difference between running a few boosted posts and managing high-converting lead generation campaigns with serious money behind them.

When you are spending thousands, you need someone who:

• Understands how Meta’s ad platform behaves at scale
  
• Can interpret data quickly and make confident decisions
  
• Knows how to structure campaigns for both volume and efficiency
  
• Has experience managing large budgets without waste
  
• Cares as much about your ROI as you do
  

That only comes from experience. Not from reading blogs or taking a course, but from being in the accounts, every day, for years.

What This Means for Your Lead Generation

If you are spending serious money on Meta Ads, or you are about to, you need to know your agency can handle the pressure.

At Impactful Marketing, we have managed over £7 million in Facebook Ads spend across webinars, challenges, lead magnets, and live events. We do not just set up campaigns and walk away. We stay close, optimise constantly, and protect every pound of your budget like it is our own.

That is what keeps lead volume strong and cost per lead low - even under pressure.

Final Thought

Anyone can launch a Meta Ads campaign. But keeping it performing when the spend scales up? That is something else entirely.

If you are ready to run lead generation campaigns that actually convert  and you want an agency that can handle the weight of serious ad spend; we would love to talk!

Because when the budgets grow, so does the need for expertise. And that is exactly what we bring to the table.

Need a hand with your Meta Ads? Here’s some options:

Done For You – Discover how we can take over all of your Facebook Ads hands-free.

Done With You – Explore the ways we can work alongside you and your marketing team.

Free Resources – Handy guides and downloadables.

Blogs – More blog posts like this with real stories of strategy and success.