Hiring someone in-house to manage your Meta ads might seem like the obvious next step.

On paper, it sounds ideal—someone dedicated, internal, just a desk away.

But when you dig a little deeper, it’s not always the best choice.

Here’s what many business owners don’t see when comparing an internal hire with a specialist Meta ads agency like Impactful Marketing.

1. With Us, You Don’t Just Get One Person—You Get Two Experts

When you hire in-house, you're relying on the experience, capacity, and instincts of a single person.

With us, you get:

• Two Meta ads specialists (that’s us—Dan & Courtney a brother, sister team)
  
• Over 8 years of hands-on experience
  
• More than £6 million in ad spend managed
  
• A proven track record in high-volume lead generation campaigns
  

We’re not generalists. Meta ads is what we do—all day, every day.

2. Your Ads Get Daily, Hands-On Attention

One of the biggest benefits of working with a boutique agency? We’re in the ad accounts 7 days a week.

That means:

• No downtime waiting for Monday morning approvals
  
• No gaps caused by holidays or sick days
  
• No delays from internal meetings or distractions
  

Your ads are monitored, optimised, and adjusted every single day—including evenings, weekends, and even bank holidays.

This consistency is what keeps campaigns performing and cost-per-lead down.

3. We Live and Breathe Meta Ads—Nothing Else

An in-house hire is rarely focused on Meta ads alone. Often, they’re splitting their time across:

• Sales support
  
• Admin tasks
  
• Organic social media
  
• Internal projects and meetings
  

But we don’t juggle ten different hats.

We’re not being pulled in a dozen directions.

Meta ads for lead generation is our sole focus.

That singular focus translates into deeper strategy, faster optimisations, and better results.

4. You Get Access to Industry-Wide Insights

Because we manage multiple ad accounts across different industries, we’re constantly spotting:

• What the algorithm is favouring right now
  
• Which creative hooks and formats are converting best
  
• How costs are trending across sectors
  
• Where the gaps and opportunities lie
  

That means your campaigns don’t run in a vacuum.

They benefit from everything we’re learning across the board.

An in-house hire might only have access to one account—their own.

We bring a broader, more strategic perspective.

5. We Test Relentlessly—And Scale What Works

Testing isn’t a “nice to have.”

It’s how you discover the messages, visuals, and audiences that actually drive results.

With Impactful Marketing, we:

• Test new copy, creatives, and audiences regularly
  
• Never rely on gut feel or guesswork
  
• Scale fast when something hits
  
• Stay agile, because what worked last month might not work this one
  

This is possible because we’re in the ads daily—not circling back once a week or when there’s time.

Final Thought: Depth, Focus, and Consistency Make All the Difference

When you hire a specialist Meta ads agency, you're not just outsourcing a task—you’re gaining:

• Deep expertise
  
• Hands-on daily management
  
• Industry-wide insight
  
• Strategic consistency
  
• A team who genuinely cares about your results
  

And in a fast-moving digital landscape, that kind of support is hard to replicate in-house—especially when someone is trying to do it all.

Need a hand with your Meta Ads? Here’s some options:

Done For You – Discover how we can take over all of your Facebook Ads hands-free.

Done With You – Explore the ways we can work alongside you and your marketing team.

Free Video Training – Instant access Facebook Ads training.

Free Resources – Handy guides and downloadables.

Blogs – More blog posts like this with real stories of strategy and success.