Recently, one of our clients experienced something that highlights exactly why constant monitoring is non-negotiable when it comes to running Meta Ads.

Out of nowhere, their landing page form started getting flooded with submissions. Lotd of them — all within a few hours.

At first glance, the numbers looked incredible. Clicks were up. Conversions were up. The cost per lead looked amazing.

But something wasn’t right.

And because we don’t just look at surface data, we caught it quickly.

Why Surface-Level Data Can Be Misleading

If we had relied only on the dashboard metrics — clicks, conversions, and CPL — this could have looked like one of the best campaigns we’d ever run.

But not all conversions are real conversions.

Our daily checks revealed that the “leads” coming through weren’t genuine. It was a spam attack — automated form submissions flooding the system.

Without quick action, it could have wasted hundreds of pounds in ad spend before anyone realised what was happening.

What We Did

We caught it early.
We flagged it.
We fixed it.

Within hours, we implemented measures to block the spam traffic and protect the campaign from further damage. The result? Minimal loss. Maximum control.

That’s what it means to manage Meta Ads properly.

Because when you’re running Facebook Ads for lead generation, you can’t afford to take a “set and forget” approach.

Why Daily Monitoring Matters

Anyone can set up ads. But keeping them performing — and protecting every pound spent — is where the real work happens.

At Impactful Marketing, we check client data several times a day. We don’t rely solely on automated dashboards or reporting tools. We dig deeper — into lead quality, traffic sources, and patterns that others might overlook.

That’s how we spot potential problems early, before they cost our clients time or money.

What This Means for Your Campaigns

If your Meta Ads account isn’t being monitored daily, you’re leaving yourself exposed.

Spam, bot traffic, and poor-quality leads can quietly drain your budget and skew your data — leading to bad decisions and wasted spend.

But when your ads are being actively managed by a team who’s in the data every day, those issues get spotted and fixed before they become expensive problems.

The Impactful Marketing Difference

We’ve managed over £6 million in Meta Ads spend, and the reason our clients stay with us isn’t just because of results — it’s because of trust.

They know we’re watching the numbers, protecting their spend, and treating every pound as if it were our own.

Because running ads is one thing.
Managing them with care, precision, and accountability — that’s something else entirely.

Final Thought

Meta Ads can deliver incredible results for lead generation — but only if they’re properly managed.

Protecting your ad spend isn’t a nice-to-have. It’s essential.

Anyone can run ads. But watching them closely enough to safeguard every pound? That’s where the real expertise lies.

And that’s exactly what we do at Impactful Marketing.

Need a hand with your Meta Ads? Here’s some options:

Done For You – Discover how we can take over all of your Facebook Ads hands-free.

Done With You – Explore the ways we can work alongside you and your marketing team.

Free Resources – Handy guides and downloadables.

Blogs – More blog posts like this with real stories of strategy and success.