At Impactful Marketing, we’ve managed over £6 million in Facebook and Instagram ad spend — and there’s one thing we’ve seen time and time again:

The best results don’t come from working in isolation.

They come from collaboration.

Not just with the client, but with the whole team behind the scenes — whether that’s a funnel builder, a VA, a copywriter, or a sales team.

Because when everyone’s pulling in the same direction, Meta ads perform better.

We’re Not Just a Meta Ads Agency — We’re a True Team Player

We don’t just plug into Ads Manager and disappear.

We embed ourselves in your business — however that looks for you.

Over the years, we’ve worked closely with:

• Internal marketing teams
  
• Funnel builders and web developers
  
• Email copywriters and creative teams
  
• VAs and tech support
  
• Sales reps and customer service leads
  

And we’re not precious about it.

We’re not here to compete or claim credit.

We’re here to get results — and that often means rolling up our sleeves and working side-by-side with whoever else is in the mix.

What Real Collaboration Looks Like (In a Meta Ads Campaign)

It’s easy to say “we collaborate,” but what does that actually mean?

Here’s how we work with our clients and their teams:

• Jumping on a quick call with your funnel builder to double-check tracking
• Sharing ad insights with your copywriter so email follow-ups align
• Looping in your sales team to understand which leads are converting
• Joining a shared Slack or WhatsApp group so you’re not stuck relaying updates
• Giving constructive input on landing pages, creatives, and user flow — if it’ll help your results

We remove bottlenecks.

We communicate clearly.

We never make you feel like you’re stuck in the middle.

Because you’ve got enough to juggle without being the go-between.

Why Collaboration Leads to Better Lead Generation

When you’re investing in Meta Ads for lead generation, everything is connected:

• Your ad creative needs to match your message
  
• Your funnel needs to reflect what your ads promise
  
• Your emails need to follow up in the same tone
  
• Your sales team needs to be briefed on who’s coming in
  

When each element works together, you get:

• Lower cost per lead
• Higher-quality leads
• Better conversion rates
• More confident scaling

And that’s not just theory.

That’s what we’ve helped dozens of clients achieve — simply by making the process smoother, tighter, and more collaborative.

Not Just Another Ads Agency

We’ve worked in this industry long enough to know it’s full of noise.

Big promises. Shiny dashboards. One-size-fits-all funnels.

But that’s not how we work.

At Impactful Marketing, we bring:

• Over 8 years of hands-on experience
• £6 million+ in Meta Ads managed
• A deep care for the businesses we support
•  A flexible, down-to-earth, collaborative approach

We don’t do cookie-cutter campaigns.

We don’t hide behind jargon.

And we don’t disappear once the ads are live.

We treat your budget like our own — and your team like our team.

Final Thought: Good Meta Ads Are Built on Good Relationships

You don’t just need a Meta Ads agency.

You need a partner — someone who communicates, collaborates, and genuinely cares about your results.

That’s what we offer.

We’re Dan and Courtney — brother and sister, Meta Ads specialists, and the team behind Impactful Marketing.

And if you’re ready for better leads, stronger campaigns, and a more joined-up approach — we’d love to chat.

Need a hand with your Meta Ads? Here’s some options:

Done For You – Discover how we can take over all of your Facebook Ads hands-free.

Done With You – Explore the ways we can work alongside you and your marketing team.

Free Video Training – Instant access Facebook Ads training.

Free Resources – Handy guides and downloadables.

Blogs – More blog posts like this with real stories of strategy and success.