At Impactful Marketing, we’ve managed over £6 million in Meta ad spend across thousands of campaigns — from webinars and challenges to lead magnets and events.

And while every client, campaign, and objective is unique, some things never change.

Because success with Meta Ads doesn’t come from luck. It comes from process. From showing up every day, paying attention to the details, and being relentless about improvement.

Here’s exactly how we do that.

We Test Relentlessly

We don’t stop at the first version of an ad. We test constantly — new copy, new creatives, new formats, new angles.

Because what worked last month might not work this month. The market shifts, audiences evolve, and algorithms change.

The key to consistent Facebook Ads performance isn’t finding one “winning” ad — it’s knowing how to create the next one.

We Write, Rework, and Refine

Every campaign we run is written from scratch.

We don’t rely on templates, shortcuts, or cookie-cutter strategies. Instead, we study your offer, understand your audience, and refine every element based on what the data tells us.

The best-performing ads don’t come from guesswork — they come from iteration, feedback, and a willingness to improve.

We Dig Deep Into the Numbers

We live in the data. Every single day.

We track patterns, identify trends, and spot small shifts before they become big problems.

This is how we maximise performance and minimise wasted ad spend — by staying close enough to the numbers to know exactly what’s happening and why.

We Shift Strategy When Needed

Sometimes the creative isn’t landing. Sometimes the cost per lead starts creeping up. When that happens, we don’t wait to see what happens next.

We pivot. We test. We optimise.

Our clients know that when things change — and they always do — we’re already one step ahead, adjusting strategy before results start to slide.

We Stay Close

There’s no “set and forget” here. No logging in once a week to check reports.

We’re in the accounts every day — seven days a week — giving every campaign the attention it deserves.

Because when you’re investing in Meta Ads for lead generation, things move fast. A few hours can make a difference, and a few days can make or break results.

That’s why we stay close — because your budget, your business, and your results matter.

The Impactful Marketing Difference

We’ve built our agency on one simple belief: when someone trusts you with their ad spend, you show up for them — consistently, personally, and with care.

That’s what makes us different.

We’re not chasing volume. We’re building relationships, managing campaigns that actually convert, and helping our clients generate leads that grow into loyal customers.

And after £6 million in Meta Ads spend, one thing’s for sure — that approach works.

Need a hand with your Meta Ads? Here’s some options:

Done For You – Discover how we can take over all of your Facebook Ads hands-free.

Done With You – Explore the ways we can work alongside you and your marketing team.

Free Resources – Handy guides and downloadables.

Blogs – More blog posts like this with real stories of strategy and success.