When it comes to running Meta Ads, opinions mean absolutely nothing — even ours.

You can have years of experience, a great feel for what works, and a gut instinct that’s usually right. But at the end of the day, the only thing that really matters is the data.

That’s a lesson we’re reminded of all the time — including in one recent campaign that completely surprised us.

The Campaign That Proved the Point

A client sent us a set of videos for their upcoming webinar campaign.

And if we’re being completely honest, we weren’t convinced.

They didn’t look particularly strong. They weren’t in the style we’d usually choose. In fact, we were fairly certain they wouldn’t perform well at all.

But because we always test, we included them in the campaign.

And the result? They became the best-performing videos we’d ever run for that client.

Why Testing Beats Guessing Every Time

Even after managing more than £6 million in Meta Ads spend, we still test everything — every creative, every message, every audience.

We test:

• Video styles
  
• Ad creatives and imagery
  
• Copy angles and headlines
  
• Audiences and targeting
  

Because it doesn’t matter how confident you feel about an idea — until the data tells you it works, it’s just a guess.

And guessing is expensive.

The real power of Facebook Ads comes from letting the data guide your decisions. That’s how you find the messages that resonate, the visuals that convert, and the audiences that keep costs low while lead quality stays high.

Why Data-Driven Advertising Wins

When you stop relying on opinions and start following the data, your campaigns naturally improve over time.

Testing and data analysis allow you to:

• Identify which creatives perform best for your audience
  
• Make decisions based on facts, not assumptions
  
• Eliminate wasted ad spend
  
• Scale your lead generation more effectively

That’s why every high-performing campaign we manage is built on testing, optimisation, and learning — not hunches or personal preferences.

What This Means for Your Campaigns

If you’re running Meta Ads and wondering why your performance has plateaued, it might not be your strategy that’s the issue — it might be your approach to testing.

A good Meta Ads agency doesn’t just build campaigns and hope they perform. They test constantly, interpret the data carefully, and refine every detail until the numbers prove what works.

That’s what we do at Impactful Marketing.

Because testing isn’t a one-time step. It’s the process that separates good ads from great ones — and keeps your campaigns improving long after launch.

Final Thought

If you want better results from your Facebook Ads, stop chasing opinions and start chasing data.

The answers aren’t in what anyone thinks will work. They’re in what the platform and your audience are already telling you.

That’s how winning ads are made — and it’s how we help our clients turn good campaigns into great ones.

Need a hand with your Meta Ads? Here’s some options:

Done For You – Discover how we can take over all of your Facebook Ads hands-free.

Done With You – Explore the ways we can work alongside you and your marketing team.

Free Resources – Handy guides and downloadables.

Blogs – More blog posts like this with real stories of strategy and success.