I have been asked many times… is there a magic formula for Facebook Ads?
As much as I would love there to be one, unfortunately, there isn’t!
The nearest thing is our strategy that we do every single day for every single client: Test, Measure & Optimise.
This is crucial to running successful and profitable Facebook Ads!
Watch the below video where I share how this works...
So, remember this when you are next creating and running a Facebook Ad campaign:
Test: audiences, images, video, copy
Measure: review the data from the tests; which ad set or ad did the best or worst?
Optimise: scale your ads according to the data, spend more money on your best performing ad sets and ads
Make sure you keep an eye out for a blog next week where I go over a strategy that has been an absolute game changer with ads to getting more high-quality leads for less.
Thanks,
Dan
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