The 5 Pillars Of Successfully Running Webinars, Events & Challenges For Your Business

Author: Dan The Marketeer
Date: March 14, 2022

There’s no doubt about it – running your own webinars, events, challenges, or a combination of all three – is one of THE BEST ways to provide value, create clients/customers and help to change peoples lives.

There’s no wonder everybody is running them!

But that said, it’s not as straight forward as it may seem.

It’s entirely possible to run a webinar, event or challenge the wrong way – and not get anywhere near the outcomes you were hoping to.

How? Because there’s so many different methods.. different software’s.. different strategies out there for running your own webinars, events and challenges.

But even with a proven and effective strategy, you are still at risk of your webinar/event/challenge failing if you lack even just 1 of 5 core pillars.

So today I want to reveal what these pillars are, so you can ensure your next webinar, event or challenge is the best possible success.

Quick note before we get started, it’s best to build each of these pillars in the order I’m sharing them. Don’t proceed to pillar 2, without having pillar 1 in place, for example.

Pillar 1: Audience Awareness Analysis

So you might be thinking, what on earth do I mean by this? In more straight forward terms…

Identifying your ideal audience.

Now this might seem straight forward – surely you can’t have a business without some indication of your target audience.

BUT, you’ll be surprsied how many people get this wrong.

And then wonder why nobody turns up to their webinar, event or challenge – or even worse, the WRONG type of people turn up.

Before creating your next event, webinar or challenge, fully identify your target audience and get inside their heads!

Pillar 2: Essential Event Establishment

Aka… creating a webinar, event or challenge that the audience you identified in pillar 1 actually wants.

There’s no use in creating an something that just doesn’t cry out to your target audience – that doesn’t speak to them directly and shows them that they NEED to be part of this.

This is really critical, because I often see businesses come up with what they believe is a fantastic idea for their next webinar, event or challenge…

…And It fails. Why? Because they built it around what they thought their audience wanted, without actually considering them. Doh!

Pillar 3: Powerful Peak Promotion

Aka… promoting your webinar, event or challenge with the best methods.

I’ve been filling, marketing and promoting webinars, events and challenges for industries across the globe for years.

In that time, I’ve tried and tested several hundred different methods.

MOST don’t work. MOST don’t get you the right audience, in the right numbers, at the right price.

And guess what… a big part of working out what the best methods are for your webinar, event or challenge is to consider your audience back in pillar 1. See how it all links in?

Pillar 4: Optimum Audience Attendance

Aka… ensuring people show up in droves.

If you’ve ever ran a webinar, event or challenge in your life – you know that it’s one thing to get people to sign up to attend BUT it’s another ball game entirely to get them to show up!

People are busy. Plans change. Problems come up. Life happens.

So you need to do all that you can to ensure people actually turn up.

Failing to do this, and you’ve wasted your precious time, money and resource in getting this far only to have a webinar, event or challenge EMPTY.

And an empty room, virtual or otherwise, helps nobody – not you, not your business, not your audience.

Pillar 5: Autonomous Action Application

Aka… Rerunning the event to a fresh audience.

In other words, making your webinar, event or challenge EVERGREEN.

So that you don’t need to create something new every time.

Once you’ve tried a few webinars, events and challenges and identify one that gets the best results for everybody involved – run it again, again and again.

This, my friends, is the TRUE power of events, webinars and challenges.

And with the beauty of modern technology, a lot of this can be automated… with the exception of live physical events.

And this is what everybody should be aiming for.

Not only creating a winning webinar, event or challenge that is comprised of these core pillars… but one that can be recycled again – and again – and again.

How long? In theory, a very long time…

The longest performing evergreen webinar we’ve ever helped a client to fill 5 times a week was for 18 months! That’s right, in all that time they didn’t need to run another live webinar. AMAZING.

A Gift For You

As a thank you for reading today I want to offer you free copies of our guides.

Helping our clients fill their events and webinars, or supporting them to do so themselves, via Facebook Ads is something we do 365 days a year.

How do we do this?  

Through our done for you and done with you services that you can learn more about here.

Whilst you’re here, I’d like to invite you to learn how The Marketeer continually filled the UK’s market-leading portfolio builder and property educator webinars and events over the last 24 months.

Sell more. Inspire more. Change more lives.

Take care,


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