Category: Marketing General
Does SEO Even Matter Anymore?
SEO or Search Engine Optimization. A concept thrown about by most marketing “gurus” who want you to pay them to get your page rankings…
Unique Selling Points Are No Longer Unique
Unique Selling Points (USP’s) have long been seen as being an essential part of any new businesses framework, with the USP’s dictating marketing and…
Why Coca-Cola Still Advertises
A question I get asked often from my clients is “is there a point where a business & brand has grown so much that…
