Nick James

Founder of Expert Empires

How Impactful Marketing helped to fill Nicks Expert Empires events & virtual challenges generating hundreds of thousands in sales 

Nick James, Founder of Expert Empires and Co-Founder of The Elite Closing Academy, has a simple goal: To develop people. Through masterminds, mentorship and training Nick helps experts and 5, 6, 7 and 8-figure businesses to grow.  

At the heart of this, Nick runs challenges, webinars and in person events that are renown in the UK being the best place for business with speakers including Gary Vaynerchuk, Steve Bartlett and Marie Forleo.

Following hours of engaging, informative, and in many cases utterly life changing content, Nick sells his masterminds and mentorships.  


In order to continue to run successful and profitable challenges, webinars and events, three things were required:
Large numbers of brand new registrants & attendees - 100s and 1000s
Of high quality – those most engaged, most likely to turn up, take action and buy
Cost-effectively – at the lowest possible cost, to maximise the return on investment
Start your journey

572% Return On Investment

“Dan and his incredible team has been running my Facebook Ads since August 2021 and it’s been an absolute pleasure to work with them. 

They go above and beyond, make the effort to become part of our wider marketing team AND do a great job. 

Since working with Dan and his team we’ve generated many hundreds of thousands of pounds in sales as a direct result of the ads they’ve ran for us filling our challenges, webinars and well known Expert Empire events. 

I’d recommend working with Dan and his team if you’re looking for somebody to run your Facebook & Instagram ads for you and do it in a way where you feel incredibly supported and cared for. “
Nick James


October 2021 - Ongoing
5,627 registrations
Cost per registration: £12.53

Event Pre-Registration Tickets

May 2022 - June 2022
1,357 registrations
Cost per registration: £9.92

Leads via Lead Magnets

October 2021 - Ongoing
597 leads
Cost per registration: £7.54


In order to deliver these requirements, a number of challenges were overcome:
Ensuring the costs were kept low even when quantity of registrants increased, and the audience pool of potential registrants decreased
 Countering the impact of the 2021s iOS changes leading to smaller audience pools, inaccurate and unreliable tracking and higher costs
Providing large registration/attendees numbers, cost-effectively, in a very competitive and saturated target markets where many advertisers are fighting for the attention of entrepreneurs all around the globe
Our guides are a great free resource to get
started with


 Daily Facebook Ads was and continues to be the best solution to providing webinar and challenge registrations in of high quality, in large numbers, and of low cost
 Statistics were communicated daily with 24/7 access for support on Whatsapp and Email, as well as occasional zoom calls to plan future challenges, events and webinars, share ideas and give as much value as possible
Landing pages were constructed and improved wherever required to counter the challenges as they presented themselves
Copy and images were crafted as required
A strong partnership and friendship was formed, with passion and commitment to deliver the best results and a mutual passion for helping entrepreneurs to overcome their limiting beliefs and achieve their full potential

There are 2 ways we can help you to create large numbers of high-quality cost-effective leads from FB Ads

Done For You
We create, run, and manage your FB Ad campaigns for a
minimum of 3-months ensuring we maximise leads, results & return whilst minimising costs
Creating you large numbers of high-quality cost-effective leads
Getting you a lot more from your FB Ad spend
And it’s completely hands free!
One Off Campaign
We create, run, and manage one FB Ad campaign allowing you to test a brand new product/service, funnel or campaign whilst minimising your investment and risk
Creating you large numbers of high-quality cost-effective leads
Getting you a lot more from your FB Ad spend
And it’s completely hands free!

Find out how we can help you fill your lists, events, webinars and challenges with thousands of high-quality cost-effective leads with FB Ads

Fill out the contact form to get a copy of our brochure with more details about the services that we provide.
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