In an ideal world, you would run an event or webinar, have (for example) 100 people register for it, and have 100 people turn up and attend.
The reality however is very different. You don’t need us to tell you that life is busy. I’m sure you’ve registered to attend an event or webinar, with every intention of doing so, only to have something come up that was more important.
And we see this happening all of the time. Getting a 100% attendance rate, or anywhere near, just doesn’t happen. Unless you have like one registrant – but who wants that?!
That being said, you don’t just have to settle for a poor attendance rate. There are many different methods that you can use to get a higher attendance rate.