How the UK’s market leading portfolio builder and property educator was able to continually fill their webinars and virtual events during and after lockdown

Author: Dan The Marketeer
Date: December 8, 2021

Whilst many businesses buckled and retreated into their shells when the first lockdown was announced, The Insight Group with Aran Curry simply adapted by offering more webinars and virtual events, making up for being unable to run in-person events.

After running some of the most successful webinars in the companies long history of running webinars, they knew they were onto something;

  • Aran Curry hosted all of the webinars, and the combination of his passion, desire to help and inspirational demeanour allowed him to consistently convert sales every single time – making profits on the night of each webinar.
  • The leads were then passed onto the sales team who over the next few days spoke with the attendees (and non-attendees), converting many and making even more additional sales. 

But they could only promote their webinars to so many, the 30,000 or so people in their database. And many of them had already registered and attended.

They needed a way to continually feed more and more people into their webinars and database, continually creating leads for the experienced sales team whilst making a profit due to the optimised selling carried out on the webinar.

“We needed a way to bring new blood to our webinars and events – but not just once, or twice, but time after time: month after month. Dan was able to do this for us.”

Aran Curry

With our many years of Facebook Ads experience, we were able to create and operate large-scale ad campaigns designed to attract new high-quality people to webinars as often as 5 times a week.

With the combination of the high-performance webinars, sales team, and stream of new registrants and attendees – The Insight Group was able to do what few other businesses could at the time: Grow, prosper and above all – help as many people as possible during the difficult times.

Since February 2020 The Marketeer has continued to help The Insight Group with Aran Curry fill their webinars, virtual events, and even in-person events (pre-lockdown).

Here’s a glimpse at the results we’ve been able to achieve:

Webinars: March 2020-Ongoing

36,036 registrations across multiple live, pre-recorded, and evergreen webinars

Cost per registration: £9.39

Virtual Events: January 2021-Ongoing

4,769 registrations across 4 virtual events

Cost per registration: £18.47

Live Events: February 2020-March2020

646 registrations across 4 live venues

Cost per registration: £20.01

Other: Leads via Lead Magnet

1400 leads

Cost per lead: £3.57

"We are thrilled and so pleased to have been able to support The Insight Group in their goal of changing lives, by consistently delivering thousands upon thousands of brand-new high-quality registrants to their webinars & events. And we can’t wait to continue to do so for even longer!"

Dan Todd

Helping our clients fill their events and webinars, or supporting them to do so themselves is something we do 365 days a year.

How do we do this?  

Through our done-for-you and mentorship services that you can learn more about here.

Sell more. Inspire more. Change more lives.

Take care,


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