How The Marketeer Continually Filled The Insight Group's Webinars & Events Over The Last 24 Months

Author: Dan The Marketeer
Date: March 7, 2022

As one of the UK’s largest portfolio building and property investing education companies, The Insight Group – headed up by Property Investor Educator & Trainer Aran Curry, heavily relies on webinars and events to generate leads, create clients and change lives.

Requirements

In order to continue to run successful and profitable webinars and events, three things were required:

  1. Large numbers of brand new registrants & attendees - 100s and 1000s
  2. Of high quality – those most engaged, most likely to turn up, take action and buy
  3. Cost-effectively – creating an evergreen flow of profitable and high ROI webinars and events

Challenges

In order to deliver these requirements, a number of challenges were overcome:

  1. Ensuring the costs were kept low even when quantity of registrants increased, and the audience pool of potential registrants decreased
  2. Countering the impact of the 2021s iOS changes leading to smaller audience pools, inaccurate and unreliable tracking and higher costs
  3. Providing large registration/attendees numbers, cost-effectively, in a very competitive and saturated market that property investing is

Implementation

  1. Daily Facebook Ads was and continues to be the best solution to providing webinar and event registrations in of high quality, in large numbers, and of low cost
  2. Statistics were communicated daily with 24/7 access for support, as well as fortnightly zoom calls to plan future webinars and events, share ideas and value
  3. Landing pages were constructed and improved wherever required to counter the challenges as they presented themselves
  4. Copy and images were crafted as required
  5. A strong partnership and friendship was formed, with a strong passion and commitment to deliver the best results and change lives

"We’ve tested and perfected live/pre-recorded webinars and physical/virtual events. We know that every time we run one of these, we would provide a tonne of value, change peoples lives and sell our products and services.

The thing that was stopping us was being unable to continue to fill these webinars and events with large numbers of new people, of high-quality, cost effectively.

The Marketeer, whom we’ve developed a strong partnership, bond and friendship with, have been filling these webinars and events for the last two years, with large numbers of high-quality registrants cost effectively. Generating a strong ROI and helping us to grow, and most importantly – change people’s lives.”

Aran Curry

Results

Here’s a glimpse of the results achieved.

Webinars:

March 2020 - Ongoing

45,434 registrations across multiple live, pre-recorded, and evergreen webinars

Cost per registration: £10.77

Virtual Events:

January 2021 - Ongoing

12,563 registrations across 4 virtual events

Cost per registration: £22.18

Live Events:

February 2020 - March 2020

646 registrations across 4 live venues

Cost per registration: £20.01

Other: Leads via Lead Magnet

1400 leads

Cost per lead: £3.57

Want results like these?

Learn more about how we could help YOU here.

Sell more. Inspire more. Change more lives.

Take care,

Dan

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