Over my many years doing Marketing for businesses, both as an employee and as an agency, I’ve run countless different email campaigns. Some did amazing, and others fell on their face. But that’s exactly the point!
Before I reveal the answer, let’s dive in to what 2 Free + Shipping actually is. In short, it’s a marketing strategy that involves selling something small value & educational — a book or DVD.
Content Marketing has been significant to the success of businesses for many years. Regularly dropping content via email, social media, webinars — with videos, blogs, podcasts, tips quotes, and so on work well.
Moments of truth, are when a prospect suddenly realises they need to take a certain action — that action will ultimately be to purchase a product or service off of your business.
Would you like more customers and more sales for your business? Of course you would! As part of training and research I’m doing in order to achieve the same results for my upcoming venture as fully self employed, I came across something just beautiful.
If you ran a business two decades ago, you’d hear a lot that you needed to get a website — it’s the latest thing, essential to the successful running of any business. And it was.
If marketing had to be defined in one single word, that word would be ‘message’. Marketing is about sending a message out to the world where hopefully some people listening will be interested in what you have to say.
Today I want to talk about a very successful strategy that can be applied to any business, in any industry and any niche. It’s a strategy that is often used by many big businesses, but only a few of the smaller ones.
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