Frequency is also something that can be measured, and understanding it is key to any advertising success. Frequency refers to just how many times a person has been shown your advert.
If you’ve ran FB ads over the last 12-months you have surely experienced difficulties following the iOS updates in 2021. Although great for the wider world and the consumer, the iOS changes have made running FB Ads (and all PPC ads) much, much more difficult.
In fact, In January 2022 I ran my biggest ever challenge (which I called a Sprint) thanks in no small part to The Marketeer who got just over 2,000 small business owners signed up in just a few weeks – which was DOUBLE the target number of signups at HALF the cost.
I want to talk you through all of the different bits of information you need to consider about your target audience. The more you understand about your audience, the better you can serve them and generate amazing results.
Webinars are an amazing way of creating large scale leads and sales as they require commitment from people to spend 30–90 mins attending your webinar and watching. The longer you can keep somebody on your webinar, the more interested they will be in your business and your offering.
By testing every part of a method of Marketing, you’re able to identify what works and what doesn’t. But only, if you follow through with the second step: Measure.
Having helped experts, speakers and trainers fill their events, webinars and challenges for a number of years, I’ve seen it all. And in every single case, the same 3 roadblocks have stood in the way of success… of being able to fill their events, webinars & challenges.
Today I want to go over what I believe to be the key 11 components of Email Marketing. Understanding each of these allows you to truly maximise the results you get from them.
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